In the News: Welcome to TEGNA Marketing Solutions, OTT Ad Growth in Politics

| October 01, 2018

Our monthly roundup of marketing news, including our rebrand to TEGNA Marketing Solutions, more on the growth of streaming and OTT, Salt Bae’s Yelp troubles, and Google’s 20th birthday.

Welcome to TEGNA Marketing Solutions!
It’s always been our goal to help businesses around the country thrive in a fast-paced and ever-changing landscape. Now as TEGNA Marketing Solutions, we’re combining tried and true technologies (our local television reach) with new technologies (like Premion’s Over-The-Top Advertising platform) to help your business reach the audience you want, on any screen, any time, anywhere. Click here to check out our brand new website.

Don’t Stop Streaming: vMVPDs Now Reach 5% of All U.S. Wi-Fi Households
New data from comScore shows that virtual multichannel video programming distributors (vMVPDs) have increased reach by 58 percent since last year. This translates into an estimated 7 million total users and is only expected to grow from here. The full report from comScore can be found here.

OTT Advertising Growing Among Politicians Ahead of Mid-Term Elections
As we inch closer to mid-term elections, a recent study shows that political advertising on OTT platforms has seen 200 percent growth when compared to 2016. Forbes has the entire report here.

Google Search Turns 20 Years Old
To celebrate its 20-year anniversary, the search giant announced a number of new initiatives to help improve search over the next 20 years to come. They include The shift from answers to journeys; The shift from queries to providing a queryless way to get to the information; The shift from text to a more visual way of finding information. You can learn all the details over at the Google Blog.

Salt Bae Faces Backlash on Yelp
He took the internet by storm once, but the second time left him feeling a bit … salty. After a flood of one-star reviews stemming from a since-deleted Instagram post, Yelp removed its page for meme-famous Salt Bae’s restaurant in Miami. Bae is under fire for serving an expensive steak to Venezuelan leader Nicolas Maduro, as reports show widespread hunger in Venezuela.  The Miami Herald has full story.

About TEGNA Marketing Solutions

The marketing experts at TEGNA stay up-to-date with industry news so we can continue to be Trusted Advisors to our clients. We take the time to understand our client’s unique marketing needs to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions to find out how we can improve your marketing strategy.

Did you miss last month’s roundup?
August: Google updates, New Cross-Platform Ad Measures for OTT and Linear
July: Facebook clears out fake profiles, Google updates marketing products
June: Google Ad updates, new audience insights, and more!

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TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.

Co-founder, Rainbeau Curves

I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.

Director of Athletics & Admissions, New York Military Academy

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