Have a question? Ask here!

TV is Changing, TV’s Importance is Not

TEGNA Marketing | January 04, 2019

The importance of TV hasn’t changed. The speakers at Gabbcon’s TV is Changing, TV’s Importance is Not panel shared insights on media buying strategies, measurement, frequency capping and ad fraud in an increasingly fragmented OTT environment.

Last month, Joel Fineman, Director of Publisher Development at Premion, joined industry peers from Fox, NBCu and RPA in a lively “TV is Changing, TV’s Importance is Not” panel at Gabbcon’s Los Angeles TV and Innovation Week.

While the TV industry is transforming quickly, there’s one common theme that the panelists agreed on: The importance of TV hasn’t changed. The panelists shared insights on media buying strategies, measurement, frequency capping and ad fraud in an increasingly fragmented OTT environment.

With the accelerating growth of streaming TV options and changing viewing habits, advertisers need help in solving for the fragmentation to reach their right audiences. The reaggregation of audiences across platforms demands data-driven insights and understanding of content quality to build trust with advertisers and agencies and to reap the rewards of the OTT era.

Watch the video from the panel discussion here.

TV is Changing, TV’s Importance is Not from GABBCON on Vimeo.

Leave a Reply

Your email address will not be published. Required fields are marked *

I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.

Director of Athletics & Admissions, New York Military Academy

TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.

Co-founder, Rainbeau Curves

Get the newsletter

Sign up for email alerts and get the latest posts from the TEGNA Marketing Solutions Blog delivered to your inbox.



TEGNA Marketing Solutions