This Month in Marketing News: TEGNA Makes Exciting Acquisition, Bing Ad’s Brand Makeover, Insights for the Next Super Bowl, and More!

| May 30, 2019

The latest news from the marketing world, including TEGNA’s new acquisitions, Google’s New Digital Ads, how Super Bowl LIV will be different from its predecessors, and more!

TEGNA Acquires Justice Network and Quest
TEGNA is adding two new networks to its portfolio, acquiring the Justice Network, which focuses on true crime and mystery stories, and Quest, which focuses on science, history and adventure reality series. What makes the deal even sweeter, is that the Justice Network and Quest each offer unique ad-supported programming and are among the fastest-growing and top entertainment multicast networks in the U.S. See the full press release from TEGNA here.

Google Debuts New Ad Products at its Annual Marketing Event
Discovery Ads, Gallery Ads, Deep Linking, and App Management. What are they and what do they mean for Digital Advertising? Here’s everything you need to know from this year’s Google Marketing Live event.

Super Bowl LIV Changes Number of Commercial Breaks
For Super Bowl LIV, the commercial breaks will be a bit different from years past. In 2020, there will be four ad breaks (last year there were five). However commercial lengths will be longer, as the total number of ad minutes per game is unchanged. This format has been previously used for NFL playoff games, just never for the Super Bowl. Broadcasting & Cable has the full story here.

Bing Ads is Now Microsoft Advertising
Microsoft announced that it is rebranding Bing Ads to Microsoft Advertising, with BingAds.com becoming MicrosoftAdvertising.com. The company also said in a blog post that its clients should expect a handful of new advertising products “that go above and beyond search” including the Microsoft Audience Network and Sponsored Products. Read Microsoft’s post here.

Majority of Consumers are OK with Viewing Ads for Free Digital Video
A new study from the IAB Found that nearly 80 percent of consumers are receptive to viewing ads in order to access free content and digital video. The report also found that 40 percent of viewers will pay more attention to advertising when viewing instructional videos. Get more insights from the report here.

Facebook’s Latest Redesign: What You Need to Know
In its biggest makeover in five years, Facebook has made some changes. There’s now a new focus on Groups and the Events tab, which both put an emphasis on a growing community, two-way engagement, and bring people with similar interests together. Learn more at ClickZ.

Podcast Advertising on the Rise
Should marketers start looking to advertise via podcast? Data shows that 144 million in the U.S. listen to podcasts, while advertising sees four times better ad recall versus digital ads. What are the other advantages of advertising via podcast? ClickZ has a few.

TV Ads Remain Most Relevant Channel for Consumers
A new study from Adobe found that nearly half of US internet users say that TV is the medium that provides the most relevant ads. Meanwhile, only 12 percent said the same about streaming video. eMarketer has more details here.

About TEGNA Marketing Solutions

The marketing experts at TEGNA stay up-to-date with industry news so we can continue to be trusted advisors to our clients. We take the time to understand our client’s unique marketing needs to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions today to find out how we can improve your marketing strategy.

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TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.

Co-founder, Rainbeau Curves

I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.

Director of Athletics & Admissions, New York Military Academy

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