The Year in Review: The Top 10 TEGNA Marketing Solutions Blog Posts

| December 26, 2018

From Geofencing and Retargeting and the rapid growth of OTT, we’re reviewing the most popular TEGNA Marketing Solutions blog posts from 2018.

Here at TEGNA Marketing Solutions, we are super excited about how media trends continue to evolve and how we can help our clients in the future. But before we move forward, we wanted to take the opportunity to reflect on what was trending in 2018.

Without further ado, here are the most popular blog posts we published in 2018.

Second Chances on Second Screens: Complementing TV With Digital
A new study shows that more and more TV viewers aren’t just watching TV – they’re also on other devices simultaneously. Are these evolving habits hurting or helping your advertising efforts?

Top Trends in 2019: Geofencing & Competitive Conquesting
Could geofencing be the biggest marketing trend in 2019? It certainly is creating a lot of buzz in the burger business, and now, Burger King and McDonald’s have beef.

Why An Appointment Advertising Mindset Is Needed For Connected TV
In the CTV era, savvy marketers are rethinking their approach to reaching their target consumer. We’ve entered the age of “appointment advertising,” where the appointment is with the audience, whenever they’re watching.

How Data Will Come Into Play in OTT Advertising
We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content.


How to Use Event Targeting to Maximize Small Business Saturday Results
Small Business Saturday aims to make a big difference during the holiday season for smaller, local businesses within a community.

5 Last-Minute Holiday Marketing Tips to Reach Last-Minute Shoppers
Who says procrastinators never prosper? Here are 5 quick and easy tactics you can take on in the last few weeks before the holidays to reach last-minute shoppers.

Understanding The Value Of Premium Video Inventory
With the surging demand for Connected TV (CTV) and over-the-top (OTT) advertising, separating the “wheat from the chaff” is now table stakes for all.

What is Geofencing and Why Does Your Business Need It?
For any business looking to capitalize on the surge of local search queries, geofencing is a popular and effective way to turn local search traffic into foot traffic to a storefront or other specific location.



Breaking Down the Basics of Retargeting
Retargeting provides a great opportunity to reach potential customers who have shown interest in your products and services, and give them multiple opportunities to convert.

Health Care Marketing: Understanding the Consumer Journey & Patient Needs
On average, 42 percent of Americans make the internet their first stop when they need medical information and resources. Understanding who these people are, and the journey they take on their way into diagnosis, treatment, and recovery, is critical to providing the best experience possible, which also includes marketing and the digital experience.

About TEGNA Marketing Solutions

TEGNA Marketing Solutions delivers proven results through simplified advertising solutions that bridge the gap between Linear Broadcast, OTT, and Digital Marketing, and connect your business to the audiences that matter most. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions and see how we can help you reach your marketing goals.

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