Premion, a division of TEGNA, places ads alongside premium long-form, on-demand, and live streaming content on 125+ branded networks. With advanced targeting and seamless integration, we assure access to brand-safe and fraud-free inventory that reaches the growing and highly engaged OTT audiences.
Our extensive targeting capabilities allow brands to create awareness and reach an audience that is highly likely to interact with their brand using Audience, Location, and Search Retargeting.
A perfect complement to all marketing strategies, local placement within TEGNA’s Local Websites & Apps expand reach while engaging users at the center of local community conversations. This solution also includes Native Content, which includes paid native placements across trusted local news websites and a network including millions of brand-safe publishing partners.
The single most effective way to measure broadcast and OTT advertising, TEGNA Attribution allows our clients to measure the effectiveness of their TV and OTT campaigns by connecting viewing behaviors to engagement metrics, such as website visits and physical visits to a brick-and-mortar location.
“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”
“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”
“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”