Today, nearly 90 percent of television viewers are simultaneously turning to another device while watching their favorite content. Can you blame them?
According to a new study from Viant, in 2018 the average household has 13 connected devices available to use at any given time. There’s a TV in nearly every room of the house, everyone has a smartphone, there’s tablets, laptops, desktop computers, and gaming consoles – all competing for a consumer’s attention.
What is the average consumer doing on these devices?
While they’re watching TV, the stats show they’re browsing the internet, checking social media, reading emails, catching up on news, playing games, and shopping online.
As an advertiser, this means it’s becoming increasingly more difficult to grab a consumer’s attention with TV ads alone. In fact, 82 percent of marketers agree that second screens are limiting TV advertising success.
But it doesn’t have to be that way – the second screen can help your business. The Viant study found that people exposed to TV ads, and then retargeted on a companion device within three hours, were 72 percent more likely to convert within a day.
How do you capture your audience on the second, third, or even fourth screen?
OTT ads appear alongside premium full-episode content, both live and on-demand, across top tier OTT distribution platforms, such as Sling TV.
Use Targeted Email to complement TV efforts, reach in-market shoppers across multiple devices, drive traffic to your website, and measure ROI through a transparent Match-Back Reporting system.
An average 3.5 billion Google searches are performed each day. Search Advertising, also known as PPC, enables you to target consumers at the exact moment they search for the products and services you provide.
Social Advertising reinforces messaging through social channels to drive well-targeted prospects to conversion through clear calls-to-action, creative copy, and beautiful visuals.
About TEGNA Marketing Solutions
TEGNA Marketing Solutions delivers proven results through simplified advertising solutions that bridge the gap between Linear Broadcast, OTT, and Digital Marketing, and connect your business to the audiences that matter most. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions and see how we can help you reach your marketing goals.
TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.
I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.