• Sports

Insights to Fuel Your Olympics Strategy for Tokyo

June 21, 2021

With the Olympics less than a month away, there’s still time to fine-tune your Olympic strategy before it’s go-time. Use these insights gathered by Team TEGNA to fuel your fire.

Read
  • Sports

How Can The Tokyo Olympics Be BIG For Your Brand?

June 16, 2021

After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.

Read
  • Summer Olympics

Spencers TV & Appliance Team Up with KPNX for Big Olympic TV Giveaway

June 16, 2021

Spencer’s TV & Appliance wants its customers to see the Tokyo Olympics bigger and better than ever — the retailer is giving away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station and NBC-affiliate KPNX is helping to amplify this message and improve brand recall for Spencer’s.

Read
  • Sports

Benefit from the Olympic Halo

May 12, 2021

Brands that are connected and showcased during the Olympics have historically seen significant ROI generated and elevated their brands to new heights.” TEGNA’s Matt Ginn, Director of Enterprise, shares how advertisers can take first place on 2021’s grandest showcase of the human spirit.

Read
  • Sports
  • Success Stories

Good Work: How By The Yard Generates Results with Quirky Commercials

April 13, 2021

Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.

Read
  • Sports

Getting to Know Tokyo with Scott Swan of WTHR in Indianapolis

April 06, 2021

How do you tell a story as big as the Tokyo Olympics? Scott Swan, News Anchor at WTHR in Indianapolis started with a trip to Tokyo while getting to know the places and the people that make it so special.

Read
  • Sports

Feeling Good: 3 Ways Brands Can Connect with Olympic Audiences

March 05, 2021

KARE11, TEGNA’s affiliate in Minneapolis, is no stranger to Olympic success, and this year, is connecting small businesses from all over the region to the power of inspiration that the Olympics offer.

Read
  • Sports

Going for Gold: How to Jumpstart Your Creative Olympic Campaigns

March 05, 2021

The Olympic Games are full steam ahead. What does that mean for advertisers? There are only a few months left to generate a campaign that will reach millions. Leading TEGNA marketers are here to share the best ways to run Olympic Advertising.

Read
  • Sports

KING5’s Chris Egan on What Makes TEGNA’s Olympic Coverage So Special

January 28, 2021

From the 2016 Games in Rio to Tokyo in 2021, KING 5 Sports Reporter and Anchor Chris Egan shares his favorite memories from covering the Olympic Games throughout his career.

Read
  • Sports

TEGNA’s Dave Schwartz Shares His Favorite Olympic Memories

January 01, 2021

From the 2014 Games in Sochi to Tokyo in 2021, KARE Sports Reporter and Anchor Dave Schwartz shares his favorite Olympic memories from throughout his career.

Read
  • Sports

How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution

November 19, 2020

The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.

Read
  • Sports

The Inspiration of Beijing: How to Harness the Power of the Olympic Games

October 27, 2020

As an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI.

Read
  • Summer Olympics

A Virtual Tour of Tokyo to Inspire Your Brand’s Olympic Campaign

September 24, 2020

In a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition.

Read
  • Super Bowl

How Google Won the 2020 Super Bowl with its Loretta Ad

September 24, 2020

Google’s Loretta ad touched millions of viewers during the 2020 Super Bowl. It was even named the most-effective ad ever.

Read
  • Summer Olympics

Preparing to Cover Her 5th Games, TEGNA’s Cheryl Preheim Shares Her Favorite Olympic Memories

August 17, 2020

From the 2012 Games in London to Tokyo in 2021, 11Alive weekday evening anchor Cheryl Preheim shares her favorite memories from covering the games throughout her career.

Read
  • Sports
  • Summer Olympics

By the Numbers: 3 Ways Olympic Advertising Wins Big

August 17, 2020

In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.

Read
  • Summer Olympics

TEGNA Sports Journalists Share Their Favorite Olympic Memories

July 21, 2020

Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.

Read
  • Summer Olympics

3 Olympic Ad Campaigns to Help Fuel & Inspire Your Creative Strategy

July 20, 2020

This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.

Read
  • Summer Olympics

A Brief History of Marketing & Advertising in the Olympic Games

July 19, 2020

The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.

Read
  • Summer Olympics

Michael Phelps: Gold Medal Athlete, Advertising Icon

July 18, 2020

With such an impressive Olympic resume, Michael Phelps is not only an athletic icon – he’s also big in the advertising world. Here are some of his most notable campaigns.

Read