• Summer Olympics

A Virtual Tour of Tokyo to Inspire Your Brand’s Olympic Campaign

September 24, 2020

In a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition.

Read
  • Super Bowl

How Google Won the 2020 Super Bowl with its Loretta Ad

September 24, 2020

Google’s Loretta ad touched millions of viewers during the 2020 Super Bowl. It was even named the most-effective ad ever.

Read
  • Summer Olympics

Preparing to Cover Her 5th Games, TEGNA’s Cheryl Preheim Shares Her Favorite Olympic Memories  

August 17, 2020

From the 2012 Games in London to Tokyo in 2021, 11Alive weekday evening anchor Cheryl Preheim shares her favorite memories from covering the games throughout her career.

Read
  • Sports
  • Summer Olympics

By the Numbers: 3 Ways Olympic Advertising Wins Big 

August 17, 2020

In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.

Read
  • Summer Olympics

TEGNA Sports Journalists Share Their Favorite Olympic Memories

July 21, 2020

Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.

Read
  • Summer Olympics

3 Olympic Ad Campaigns to Help Fuel & Inspire Your Creative Strategy

July 20, 2020

This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.

Read
  • Summer Olympics

A Brief History of Marketing & Advertising in the Olympic Games

July 19, 2020

The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.

Read
  • Summer Olympics

Michael Phelps: Gold Medal Athlete, Advertising Icon

July 18, 2020

With such an impressive Olympic resume, Michael Phelps is not only an athletic icon – he’s also big in the advertising world. Here are some of his most notable campaigns.

Read