After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.
Spencer’s TV & Appliance wants its customers to see the Tokyo Olympics bigger and better than ever — the retailer is giving away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station and NBC-affiliate KPNX is helping to amplify this message and improve brand recall for Spencer’s.
Brands that are connected and showcased during the Olympics have historically seen significant ROI generated and elevated their brands to new heights.” TEGNA’s Matt Ginn, Director of Enterprise, shares how advertisers can take first place on 2021’s grandest showcase of the human spirit.
Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.
How do you tell a story as big as the Tokyo Olympics? Scott Swan, News Anchor at WTHR in Indianapolis started with a trip to Tokyo while getting to know the places and the people that make it so special.
KARE11, TEGNA’s affiliate in Minneapolis, is no stranger to Olympic success, and this year, is connecting small businesses from all over the region to the power of inspiration that the Olympics offer.
The Olympic Games are full steam ahead. What does that mean for advertisers? There are only a few months left to generate a campaign that will reach millions. Leading TEGNA marketers are here to share the best ways to run Olympic Advertising.
From the 2016 Games in Rio to Tokyo in 2021, KING 5 Sports Reporter and Anchor Chris Egan shares his favorite memories from covering the Olympic Games throughout his career.
The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
As an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI.
In a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition.
Google’s Loretta ad touched millions of viewers during the 2020 Super Bowl. It was even named the most-effective ad ever.
In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.
Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.
This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.
The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.
With such an impressive Olympic resume, Michael Phelps is not only an athletic icon – he’s also big in the advertising world. Here are some of his most notable campaigns.