Good News travels fast!

TEGNA was a featured brand at this year’s IAB NewFronts. Watch the highlights, and learn key takeaways below.

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TRUST IS GOOD

Public trust has enormous value. At TEGNA, that’s the business we’re in. We are local voices of trust in 64 communities nationwide, providing trusted content that attracts consumer loyalty.

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LOCAL IS A GOOD PLACE TO BE

A local renaissance is sweeping the nation. With Americans spending more time at home than ever, people are investing more in their communities.

Good Stuff Awaits You

Check out TEGNA’s new advertising opportunities featured at NewFronts. From news content to sports, weather, streaming and more. We have multi-platform digital opportunities to help you achieve local relevance at scale. Contact us today to learn more.

Verify

Verify is the local media industry’s largest effort to stop the spread of misinformation and disinformation. For brands looking to amplify their own values of trust, TEGNA’s newly announced Verify expansion may be just the right solution. Now available:

  • National digital launch partnership
  • Targeted display / video media to Verify content across TEGNA local websites and apps
  • Verify has over 10M page views each month with over 4M video views
  • Newsletter sponsorship
  • Native content integration

Sports

Nothing creates communities of passion and fandom like sports. Powered in part by LockedOn, TEGNA’s Home Fan Advantage connects local fans to the teams and players, they love the most – across linear, digital, streaming and audio platforms. Here’s a look at our sports game plan:

  • By the numbers:
    • 48M sports fans
    • 18M sports video plays
    • 115M sports page views
  • Content lineup:
    • Scores and highlights
    • Original content
    • LockedOn Podcasts
    • Uplifting moments
  • Viral content
    • Advertising Playbook:
    • Targeted display and video
    • Sponsorships
    • Integrations

Weather

Millions of viewers trust TEGNA every day for our weather coverage – on-air, online, in social and on the go. It’s a passion, a lifesaver, a reason to come together, and a critical piece of their daily decision making.

  • The forecast – the sky’s the limit:
    • 70M visitors each year
    • 300M page views per year
    • 30M video plays per year
  • Advertising Outlook:
    • Targeted display and video
    • Sponsorships:
      • Weather and closing alerts
      • Radar
      • Daily forecast
      • Weather front page

HeartThreads

A digital first brand focused on sharing the best stories about the best of us. This content brand, rooted in the human connections we all need so much, features uplifting, people-driven stories from across the country sourced from TEGNA’s high-quality journalists and user generated content.

  • Reach (monthly):
    • 916K avg visitors
    • 85M video views
    • 8M page views
  • Distribution:
    • TEGNA social platforms including Facebook, Instagram, Twitter, and YouTube
    • TEGNA’s local digital and mobile platforms
  • Advertising Opportunity:
    • Co-branded content sponsorship
    • Targeted pre-roll and display ads to HT content
    • Retargeting viewers who consumed HT content
    • Access to content to cross post on sponsor social platforms

Premion

PREMION is an industry-leading premium CTV/OTT advertising platform serving regional & local advertisers across all 210 DMAs.

  • 125+ leading TV & media brands
  • Unmatched Scale on high-quality inventory
  • No open exchanges
  • Audience targeting
  • Detailed campaign reporting down to the impression
  • TAG Certified Against Fraud

 

Great Data leads to good outcomes.

It’s one thing to be able to align your brand with great content across powerful distribution platforms but knowing with confidence that it worked and drove results is a game changer. TEGNA Attribution provides closed-loop attribution to capture data on programs or audience targets that generate the best lift in performance.

In 2020 alone, we delivered

19M

Website Visits

7K

Attribution Campaigns

11M

Exposed Location Visits


So what’s next for Attribution?

Our next generation of attribution capabilities features all-new partnerships that provide advanced, industry-specific metrics and performance-based outcomes for automotive and tourism advertisers.

Good Insights

Keep up with the latest industry news and marketing trends from our TEGNA Content Bureau

 

“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”

Phil O’Dell, Director of Marketing, Lifetime Windows and Siding

“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”

Maurice Baker, Manager of Community Relations, Georgia Natural Gas

In our work with TEGNA, we’ve been able to customize integrated marketing solutions using their technology, products, and services. TEGNA understands and supports our approach, working with us to determine what will work best for each individual clients’ needs, and then combining their resources with our expertise to develop solutions that ultimately meet clients’ expectations, and at times exceed, the highest return that we could expect.

Rick Defaut, Stern Advertising

“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”

Natalye Paquin, President and CEO, Points Of Light

We’re just selling more cars now, and being able to really attract new buyers to the Audi brand through using TEGNA and KGW, has been a game-changer for us.

Josh Kampmann, General Manager, Audi of Wilsonville

TEGNA’s helped my dealership go from a top 20 dealership to the #1 dealership in Dallas.

Trey Russell, General Sales Manager, Sam Pack’s Five Star Ford Carrollton

I knew going with TEGNA and WTOL was the right call, just on the level of information they can provide and the measurement tools to prove whether a campaign is successful or not.

Heleen Sheets, Director of Marketing & Communications, Lourdes University

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