Marketing Amidst a Movement
It can be challenging, even controversial, for a brand to take a stand. In the aftermath of George Floyd’s death, a new era of brand activism has begun. Brands across the world are speaking out about equality and social justice. In our new series ‘Marketing Amidst a Movement’ we take a look at brand activism in action.
TEGNA Media Brands Respond to the George Floyd Movement, Lead With Quality Journalism
July 08, 2020
In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.
Retailers Among Early Supporters for Ending Racism
July 01, 2020
In this installment of our ‘Marketing Amidst a Movement’ series, we take a look at the retail category which includes brands like Nike, P&G, and Target.
Auto Industry Takes a Stand, While Others Remain Silent
June 23, 2020
This installment of ‘Marketing Amidst a Movement’ looks at how the automotive industry is speaking up about inequality and social justice, including brands like Tesla, General Motors, and NASCAR.
Tech Brands Use Unique Ways to Communicate Black Lives Matter
June 23, 2020
In this installment of ‘Marketing Amidst a Movement’ we take a look at the technology industry’s responses to the death of George Floyd and the Black Lives Matter movement, including brands like Apple, YouTube and Spotify.
Financial Industry Donates to & Invests in Communities of Color
June 23, 2020
In this installment of ‘Marketing Amidst a Movement’, we take a look at the financial sector, which include Citigroup, Paypal, Bank of America, and Mastercard.