TEGNA Media Brands Respond to the George Floyd Movement, Lead With Quality Journalism

July 08, 2020

In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.

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Retailers Among Early Supporters for Ending Racism

July 01, 2020

In this installment of our ‘Marketing Amidst a Movement’ series, we take a look at the retail category which includes brands like Nike, P&G, and Target.

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Auto Industry Takes a Stand, While Others Remain Silent   

June 23, 2020

This installment of ‘Marketing Amidst a Movement’ looks  at how the automotive industry is speaking up about inequality and social justice, including brands like Tesla, General Motors, and NASCAR.

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Tech Brands Use Unique Ways to Communicate Black Lives Matter

June 23, 2020

In this installment of  ‘Marketing Amidst a Movement’ we take a look at the technology industry’s responses to the death of George Floyd and the Black Lives Matter movement, including brands like Apple, YouTube and Spotify.

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Financial Industry Donates to & Invests in Communities of Color

June 23, 2020

 In this installment of ‘Marketing Amidst a Movement’, we take a look at the financial sector, which include Citigroup, Paypal, Bank of America, and Mastercard.

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