Local Broadcast News & Weather Tops in Trust, What NOT to do with Digital Ads, NFL Viewership Increases, and More!

| October 21, 2019

The latest news from the marketing world, including Local Broadcast TV News Tops in Trust, Holiday Sales Predictions, NFL Viewership, and more!

TVB VidLytics: Local Broadcast TV News Tops in Trust
TVB conducted a survey regarding media usage during Hurricane Dorian and found that 75% of respondents say Local Broadcast TV News gives them the best information to prepare for the storm, 94% feel it’s the top channel for trust over local newspapers and radio stations. Meanwhile, respondents who also visit a local station’s website and apps do so because “I trust the news on them,” Information on my timetable,” and “constant updates.” See the full report by clicking here. 

Nielsen: Adults are Spending More Time Streaming
A new report from Nielsen shows that streaming is still on the rise with the average user spending a little more than two hours with streaming content per day. For more insights on how audiences are streaming content, Broadcasting + Cable has the full report

eMarketer Outlines What NOT To Do With Digital Ads
A new study shows that consumers are growing increasingly annoyed by video ads that play automatically with sound. What other ad types made the list? See the full eMarketer article for what NOT to do with your next digital ad campaign. 

NFL Sees Viewership Increase
Since the beginning of the NFL season, which drew estimated at 700,000 digital viewers – the highest ever for a regular-season NFL game. The NFL is still riding that wave as game viewership is up 6% to an estimated 16.8 million viewers per game. MediaPost has crunched all the numbers for you, here.

Holiday Sales Predictions from Salesforce
Despite some economic worries, Salesforce is forecasting a 13% revenue growth year-over-year, with total sales rising to $136 billion from November 1 to December 31. The study also predicts that email marketing will play a large role in generating holiday sales, as 68% of shoppers say “they pay more attention to brand emails during the holiday season.”  MediaPost has more data from Salesforce here. 

Women’s Sports on the Rise, Become Viable Option for TV Advertisers
Following the success of Team USA winning World Cup in July, and with the upcoming 2020 Summer Olympics in Tokyo, women’s sports are on the rise, and by breaking viewership records, brands have an opportunity to increase their brand awareness by aligning with this fast-growing and successful trend. MediaPost has more on this story here. 

New Facebook Targeting Rules & Tools
In the wake of recent civil rights settlements regarding housing, employment, and credit advertising, the social networking giant now prohibits advertisers from targeting audiences based on race, gender, age, family, status, and household income. Facebook has also created a tool that will let advertisers create an alternative ‘lookalike’ audience. Ad Age has more details here. 

TV News Check: ‘No Standing Still For Lougee And TEGNA’
TEGNA CEO Dave Lougee spoke with TV News Check about the future of TEGNA, the company’s growth and acquisitions, his decision to take national sales in-house, the success we’ve had with Premion, the state of auto advertising, political advertising, and more. Click here to read the full interview. 

TEGNA’s New Podcasts Featured in Spots N’ Dots
With podcasting expected to be a $1 billion dollar industry by 2021, TEGNA’s new True Crime podcasts have cracked Apple Podcasts’ top 10 list. “The people in this company are covering cases on a daily basis, sometimes for weeks on end, and they’d like to bring these stories to life in a new and different way,” says Will Johnson, executive producer for podcasts at TEGNA. Read the full article here. 

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I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.

Director of Athletics & Admissions, New York Military Academy

TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.

Co-founder, Rainbeau Curves

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