In the News: Why We Love Attribution, Projected Political Ad Spending, Bridging the Linear-OTT Gap, and more! 

| August 05, 2019

The latest news from the marketing world, including TEGNA’s new acquisitions, why TV advertisers are falling in love with Attribution, and more!

TEGNA to Acquire Top Ranked Stations in the Midwest

TEGNA announced in June that it entered into a definitive agreement with the Dispatch Broadcast Group to acquire leading television station WTHR (NBC affiliate and the #1 rated station in Indianapolis, IN), and WBNS,(CBS affiliate and the #1 rated station in Columbus, OH). TEGNA is also acquiring WBNS Radio, the leader in sports radio in Central Ohio among adults 25-54. Read the full press release here

 

Why TV Advertisers are Loving Attribution

Want to link your TV ads to sales, web visits, and foot traffic? It can all be done with Attribution. This article from MediaVillage goes more in-depth about what Attribution can do, and why it’s considered TV’s new BFF. Check it out here.

 

eMarketer: Political Ad Spend to Reach $6 Billion in 2020

Experts predict $6 billion in political ad spending during the next election cycle, with $3.2 billion allotted for Broadcast TV, $1.2 billion going to Cable, and $1.2 billion set aside for digital. For more on the numbers, head over to eMarketer. 

 

Local News Is (Still) The Most Trusted Source For U.S. Adults

With the 2020 elections inching closer every day, local TV news will play a major role, as it’s been found to be the most trusted source to deliver unbiased news, over broadcast and cable network news. Civic Science has all the numbers from its nationwide survey here

 

Back-to-School Shopping Expected to Hit $80.7 billion

With back-to-school season upon us, TVB says local broadcast TV can help retailers drive increased consumer spending, while also delivering useful metrics such as ratings, reach, the ability to target geographically, and the ability to influence web traffic and search inquiries. Get more insights with TVB

 

Forbes Highlights Local Advertisers Bridging the Linear-OTT Gap

Premion’s Jim Wilson is featured in Forbes this month, discussing the relationship between OTT and Linear and how to bridge the gap between the two, fighting ad fraud, attribution, and more. See the full story here

 

ABOUT TEGNA MARKETING SOLUTIONS

The marketing experts at TEGNA stay up-to-date with industry news so we can continue to be trusted advisors to our clients. We take the time to understand our client’s unique marketing needs to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions today to find out how we can improve your marketing strategy.

 

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I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.

Director of Athletics & Admissions, New York Military Academy

TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.

Co-founder, Rainbeau Curves

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