August has been a busy month for Google, Facebook, and comScore. Each has made several announcements, and marketers need to take note. Here’s the latest marketing news you need to know.
comScore Announces Campaign Ratings Beta for Cross-Platform Ad Measures
Launched this month in beta, comScore has created Campaign Ratings which offers “unduplicated campaign measurement across linear TV, network OTT, mobile and living room devices,” after demand for a cross-platform measurement system rises. Feedback from these companies in beta testing such as ABC, CBS, and CNN will be used to fine-tune Campaign Ratings as it reaches more markets. Learn more on the TEGNA Marketing blog.
Addiction Recovery Centers Can Again Buy Google Ads
Back in April, Google announced that it would be suspending ad accounts of addiction treatment centers in an effort to weed out “merchants prone to predatory practices.” Now, more than 100 treatment centers have been verified through Google’s approval process, and can now continue to advertise on the platform. Behavioral Healthcare Executive has the full story.
Meanwhile, Facebook Restricts Ads for Addiction Treatment, Bans Bail Bonds
Facebook is following Google’s lead and will only allow “pre-certified addiction treatment centers to advertise to people in the United States.” Also like Google, Facebook will be banning ads for bail bond companies “in an effort to limit bad actors.” See Facebook for more.
Google Rolls Out Updates to Responsive Search, Text Ads
Announced at the recent Google Marketing Live event, Responsive Search Ads are set to roll out to more advertisers in September. Meanwhile, in late August, text ads will be able to have three headlines and two descriptions up to 90 characters. All the details are on the Google Blog.
Google Insights Adds Summary View
Google’s Post Insights now has a summary view inside Google My Business dashboard and includes stats for an individual post, all the posts from the last week, and the last month. Just click on the Posts Tab to see the summary pop up. More information can be found on the Google Blog.
Google Maps Can Now Connect Consumers to Restaurants
In an online-dating like scheme, the latest iOS update in Google Maps now shows a “match score” between consumer and restaurant, based on restaurants added to the consumer’s list, selected food and drink preferences, and places the consumer has been to. Match scores can also change over time, as the consumer updates their preferences. Google bills it as ”your own expert sidekick, helping you quickly assess your options and confidently make a decision.” Learn more on the Google Blog.
Netflix Tests, Scraps Ads After Customer Outrage
Netflix tested, then removed ads for its own shows after a post on Reddit titled “Netflix forced me to watch an unskippable ad for ‘Better Call Saul’” went somewhat viral. The company stated it was just a test and won’t have ads anytime in the near future. CNBC has the full story.
The marketing experts at TEGNA stay up-to-date with industry news so we can continue to be Trusted Advisors to our clients. We take the time to understand our client’s unique marketing needs to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing today to find out how we can improve your marketing strategy.
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