In the News: Black Friday Sees Record Online Sales, Video Ad Spend Soars, and More!

| November 30, 2018

Thanksgiving Day is now the fastest-growing day for online sales, TEGNA’s political ad results are in, Premion Wins Two Awards, and more!

The Big Holiday Weekend Retail Numbers Are In!
Move over Black Friday, Thanksgiving Day is now the fastest-growing day for online sales. According to CNBC, Thursday saw total online sales reach $3.7 billion, while Black Friday hit a record $6.22 billion in online sales. However, brick-and-mortar sales were down 1.7% this year compared to 2017, illustrating the changing trend as shoppers are increasingly preferring to shop online. All the stats are over at CNBC.

TEGNA’s Political Ad Results are in Too!
The midterm elections were a success for Rick Scott, the former Governor of Florida, who ran a successful Targeted Email campaign for a seat in the Senate. The campaign sent emails to more than one million registered voters in key battleground counties, encouraging recipients to find their local polling place. Scott wasn’t the only politician utilizing our marketing solutions. Learn more about TEGNA’s 2018 political revenue can be found here.

NFL Ratings Continue to Rise
Following a big Monday Night Football game between the L.A. Rams and the Kansas City Chiefs, new Nielsen data shows that average game viewership is up 3 percent to 15.1 million total viewers. Meanwhile, national TV advertising revenue is up 5 percent to $2.39 billion. Are you connecting to NFL audiences? Here are 7 Marketing Strategies for a Winning NFL Season.

Hospitals Increasing TV Ads to Reach High-End Patients Wanting High-Priced Services
As competition and demand for high-priced services increases (such as liver transplants and cancer treatments), more hospitals around the country, such as the University of Pittsburgh, are turning to direct-to-consumer TV advertising. Find out what the University of Pittsburgh and other hospitals around the country are doing to reach health care consumers at Kaiser Health News.

Premion Wins Two GABBCON Awards for OTT and Audience-Based Platforms
As a pioneer in streaming and Over-the-Top advertising, Premion is generating a lot of excitement among OTT advertisers, taking home two awards for recent accomplishments, including OTT Platform of the Year. The full story is on the TEGNA Marketing Solutions blog.

Video Ad Spend Soaring in 2018
Digital video advertising revenue is up 35 percent from the first half of 2017, as revenue hit $7 billion in the first half of 2018. The numbers from MediaPost show that mobile video accounts for 60 percent of video ad revenue, which is up to $4.2 billion. View the full report at MediaPost.

About TEGNA Marketing Solutions

The marketing experts at TEGNA stay up-to-date with industry news so we can continue to be Trusted Advisors to our clients. We take the time to understand our client’s unique marketing needs to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions today to find out how we can improve your marketing strategy.

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TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.

Co-founder, Rainbeau Curves

I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.

Director of Athletics & Admissions, New York Military Academy

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