Persevering Through the Pandemic: Checking Back In With Cleveland’s Hooley House

September 08, 2020

The pandemic changed everything overnight. Here’s how Hooley House, a restaurant and bar based in Cleveland, Ohio, used facts – not fear – to adapt to the changes and succeed in these crazy times.

Read

Regroup, Refocus and Rebound: How Businesses Across America Are Moving Forward to Help the Communities Around Them

June 02, 2020

By deciding to pivot, not panic, during the earliest days of the pandemic, our partners have kept their communities close while navigating their businesses through COVID-19. 

Read

Working Together, Serving Together: How One Utility Company Is Stepping Up Community Relations During the COVID-19 Crisis  

May 18, 2020

A partnership with Georgia Natural Gas and TEGNA station WXIA in Atlanta has been a bright spot amid the COVID-19 pandemic. This is the story of how their joint knowledge of the community, marketing, and communication, was able to help thousands of high-risk seniors in the community.

Read

Can My Business Reopen? SHOULD My Business Reopen? 5 Questions to Answer Before Reopening Your Doors

May 12, 2020

Listening to your stakeholders, intensive cleaning, a flexible marketing plan, and being prepared for anything are just a few of the things businesses need to consider as the American economy slowly begins to reopen. Find out what else you need to be doing in order to reopen.

Read

Hope, Heroes and Headlines: How A Global Non-Profit Accentuates the Positive During the COVID-19 Crisis

May 04, 2020

As COVID-19 continues to bring more questions than answers, hope is in high demand. Watch as one non-profit is able to leverage TEGNA resources to amplify their message of hope, compassion, and the powerful force of human connection.

Read

Client Collaborations: How a Home Services Company Uses Broadcast to Stay Present and Support the Community During COVID-19

April 27, 2020

There has been a considerable amount of information regarding why it’s important to remain active, visible, and connected during a crisis but it’s easier said than done. One home services company in Denver, Colorado has found a way through a special partnership with local NBC affiliate, 9NEWS.

Read

Coming Out Of The Dark: Getting Back To Business After COVID-19

April 27, 2020

Shutdowns won’t last forever, and your business will need to adapt to changes when you’re able to reopen. Here are four things to consider.

Read

We’re in This Together: How One Restaurant is Serving its Community More Than Food During the COVID-19 Pandemic

April 08, 2020

What do toilet paper, paper towels and bottled water all have in common? They’re all in short supply – and one restaurant came up with a creative way to get these supplies to those in need in their community.

Read

Marketing with Heart: How Kindness And  Compassion During Crisis Can Bolster Your Business and Your Brand

March 30, 2020

With the spread of COVID-19, supporting your local community has never been more important. Here are a few ways your brand help locally and meet your customers on the other side when the smoke clears.

Read

Just Break Glass: Creating the Best Future Emergency Response Plan for Your Business

March 27, 2020

Being prepared for a crisis like COVID-19 can make all the difference protecting your business from disaster. Learn how to make your business continuity, crisis communication, financial, and transitional plans with help from experts at TEGNA and more.

Read

New Behaviors, New Solutions: How to Pivot with Your Customer

March 24, 2020

As consumers are adopting new habits amid the COVID-19 crisis, businesses need to adapt just as quickly. Here are tips and tricks to help adapt to these new and ever-changing shopping habits.

Read

It’s Time To Lead: Managing Your Employees Through The Fear And Anxiety Of The Coronavirus

March 23, 2020

The COVID-19 crisis isn’t just affecting your customers – it’s affecting your employees too. Here’s how to make sure they are okay with all the changes to their new work routines

Read

Lessons from the Past: How Leading Businesses Manage Crisis Effectively

March 23, 2020

Nobody has ever weathered the storm quite like KHOU in Houston during Hurricane Harvey. Learn how they did it, and find out how you can apply what they learned to your business during the COVID-19 crisis.

Read

Downturn Finance 101: With A Potential Decrease In Revenue, How Do You Protect Your Business’s Financial Integrity?

March 23, 2020

How do you safeguard your business during a crisis-based interruption to revenue? The way you react during a crisis lays the foundation for effective recovery after it’s over. Here are tips.

Read

Screens Abound: What Increased Media Behavior During COVID-19 Means for Brands

March 18, 2020

Americans are expected to consume nearly 60% more content than normal during the COVID-19 crisis. What does that mean for your brand? Here are a few opportunities worth exploring to keep your business afloat.

Read

Driving Through The Fog Of COVID-19: Ten Tips for Maintaining Your Business Through Economic Adversity And The Unknown

March 18, 2020

From managing your employees and engaging your customers, to keeping business partners informed, here’s how your brand can stay on track amid COVID-19 disruptions.

Read