Audience Marketplace

Connect with an audience most likely to interact with your brand

With extensive targeting capabilities, reach an audience that is highly likely to interact with your brand. Target audiences based on demographics and behaviors, a specific location, an event taking place, or through retargeting.​

Product Features & Benefits

Audience Targeting

Target specific audiences based on contextual and behavioral segments to create awareness and drive traffic to the website.

Location Targeting

Boost mobile marketing performances by targeting specific locations with pinpoint accuracy using geofencing.


Identify previous website visitors with Site and Search Retargeting to bring them back to your site for additional chances at conversion.


Accurate data provides actionable insights to maximize campaign effectiveness. Measure impressions, clicks and click-through rates, video completion information, and conversions. ​

“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”

Points Of Light President and CEO Natalye Paquin

“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”

Lifetime Windows and Siding Director of Marketing, Phil O’Dell

“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”

Maurice Baker, Manager of Community Relations, Georgia Natural Gas