OTT Advertising

Over-the-Top Advertising made simple

Premion, a division of TEGNA, places ads alongside premium long-form, on-demand, and live streaming content on 125+ branded networks - more than any other platform. With advanced targeting and seamless integration, you're assured access to brand-safe and fraud-free inventory that reaches the growing and highly engaged OTT audiences.

Product Features & Benefits

95%+ Ad Completion Rate

Non-skippable ads that provide a high-quality user experience in a walled subscription environment.

One-Stop Shop

Eliminate the hassle of working with multiple providers and easily integrate linear broadcast and digital efforts into one campaign.

Premium Episodic Long-Form Content

Ads appear alongside premium, full-episode content, both live and on demand, across top-tier OTT distribution platforms.

Directly Sourced Inventory

Guaranteed impressions directly sourced from major TV networks, MVPDs, and media companies.

Unparalleled Reach

Reach a growing and highly engaged audience with access to 100+ top-tier content providers sourced through direct partnerships.

Fraud-free, brand-safe environment

Advertisers are assured access to trusted premium networks with authenticated viewers, with fraud-free inventory.

“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”

Maurice Baker, Manager of Community Relations, Georgia Natural Gas

“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”

Lifetime Windows and Siding Director of Marketing, Phil O’Dell

“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”

Points Of Light President and CEO Natalye Paquin