Native Content

Content distribution platforms to reach a wider audience

With Native Content, you'll reach relevant and targeted audiences through paid native placements across trusted local news websites and a network including millions of brand-safe publishing partners to attract as much attention to your brand as possible.

Product Features & Benefits

Assimilated Design

Native ads have a look and feel that is consistent with its distribution platform, so it feels like less like a traditional ad and adheres to a user's expectations.

Branded & Custom Content

Using TEGNA’s platform and your own brand voice, tell your story in a fun and engaging way using blog posts, videos, and more.

Sponsored Content

Let potential customers get to know your brand with informative content, such as an editorial article that provides them value.

Strategic Distribution

Reach relevant audiences where they already spend their time on the web.

Targeted Audiences

Target specific audiences who consume content like yours through publisher expertise, keyword and topic research, and immersive online experiences.

TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.

Co-founder, Rainbeau Curves

I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.

Director of Athletics & Admissions, New York Military Academy