Native Content

Content distribution platforms to reach a wider audience

With Native Content, you'll reach relevant and targeted audiences through paid native placements across trusted local news websites and a network including millions of brand-safe publishing partners to attract as much attention to your brand as possible.

Product Features & Benefits

Assimilated Design

Native ads have a look and feel that is consistent with its distribution platform, so it feels like less like a traditional ad and adheres to a user's expectations.

Branded & Custom Content

Using TEGNA’s platform and your own brand voice, tell your story in a fun and engaging way using blog posts, videos, and more.

Sponsored Content

Let potential customers get to know your brand with informative content, such as an editorial article that provides them value.

Strategic Distribution

Reach relevant audiences where they already spend their time on the web.

Targeted Audiences

Target specific audiences who consume content like yours through publisher expertise, keyword and topic research, and immersive online experiences.

“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”

Lifetime Windows and Siding Director of Marketing, Phil O’Dell

“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”

Points Of Light President and CEO Natalye Paquin

“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”

Maurice Baker, Manager of Community Relations, Georgia Natural Gas