The most complete broadcast and Connected TV performance measurement solution available today

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Years in Practice


Exposed Location Visits


TV Impressions Measured




Attribution Reports


Exposed Website Visits


What is TEGNA Attribution Powered by Alphonso?

TEGNA Attribution Powered by Alphonso provides deep insights to prove the value of linear Broadcast and Over-the-Top streaming (OTT) campaigns by collecting real-time data for TV/OTT shows and their accompanying advertisements.

Connecting TV & OTT Campaigns to Engagement Metrics

TEGNA Attribution connects TV and OTT viewing habits with engagement metrics such as website visits (Website Attribution) and visits to a specific brick-and-mortar location (location Attribution), such as a storefront.

Actionable Results to Maximize Campaign Efficiency

This data can be used by clients to prove the value of TV/OTT schedules in driving business results, make optimization decisions, and maximize the efficiency of the paid media.

“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”

Maurice Baker, Manager of Community Relations, Georgia Natural Gas

“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”

Lifetime Windows and Siding Director of Marketing, Phil O’Dell

“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”

Points Of Light President and CEO Natalye Paquin