TEGNA Attribution Powered by Alphonso provides deep insights to prove the value of linear Broadcast and Over-the-Top streaming (OTT) campaigns by collecting real-time data for TV/OTT shows and their accompanying advertisements.
TEGNA Attribution connects TV and OTT viewing habits with engagement metrics such as website visits (Website Attribution) and visits to a specific brick-and-mortar location (location Attribution), such as a storefront.
This data can be used by clients to prove the value of TV/OTT schedules in driving business results, make optimization decisions, and maximize the efficiency of the paid media.
“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”
“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”
“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”