As Mike D’Abate, host of the Locked On Patriots podcast, puts it, “Some like the spring and summer. Others like the fall and winter. Me? My favorite season is football season and it’s time for the boys on the gridiron to be back in action.”
At TEGNA and the Locked On Podcast Network, we couldn’t agree more.
We’re all SUPER excited to welcome a new season of NFL football. With 256 total games scheduled this season, there’s ample opportunity for our advertisers to reach a target audience and grow their business with clever creative aired via Linear TV, OTT, Digital, and data measurement solutions – all the way up to the Super Bowl.
Not only do we help our clients grow their business in local communities across the country, we help them do good in their local communities. We do this with programs like Hometown MVP that shine a spotlight on NFL players and their approach to community engagement. Each segment highlights a different charitable, social, or community-based initiative and the often untold stories of the significant impact these stars have on the fans and families who cheer them on.
“Football unites. It brings families together. It brings friends together. It brings strangers together, all across the world. I think that’s something really special, unique and should be cherished forever,” says Louie DiBiase, host of Locked On Eagles.
Corbin Smith, host of Locked On Seahawks notes the excitement of being back together as stadiums all across the league will be welcoming back fans after a year’s absence. “As the players start training camp, having the presence of twelves back is going to be a big deal. Seattle has had one of the best home-field advantages in the NFL for a long time. The players and coaches are looking forward to having the noise return to the stadium and make life difficult for opponents during the 2021 season.”
What’s in Your Playbook?
Now that you’ve reviewed the Xs and Os, what plays will you run? A combination of Podcasts, Linear, OTT, Digital, and TEGNA Attribution are just a few options to reach and measure a sports-loving audience, and the experts at TEGNA Marketing Solutions are ready to help build a campaign that fits your brand’s unique needs. Click here to learn more about TEGNA and find out how together we can create a winning strategy.