It’s been a busy year for 10 Tampa Bay News Anchor, Ryan Bass. In January, Tampa hosted the Super Bowl, and he had a front-row seat covering the Buccaneers’ historic win. Never before in NFL history has the hometown team won a hometown Super Bowl, and on top of that, Tom Brady became the first player to win a seventh Lombardi Trophy.
“Not only did the game itself make history, but our coverage made history too,” says Bass. “Looking back on it, so many fans talked about how much they loved our coverage and how excited they were for the hometown Super Bowl. I’m just really glad to see that the community rallied around what we were doing.”
And the momentum is still going.
Now midway through the year, the Tampa Bay Lightning have a chance to win back-to-back Stanley Cups. However, the Montreal Canadians are standing in their way and could be the first Canadian team to win the Cup since 1993. No matter the outcome, Ryan has another front-row seat to history, providing pre and post-game coverage from outside the arena.
“The excitement is unlike anything else,” he says. “You can sense it from the fans when they’re coming out of Amalie Arena, and we start our broadcast. Everyone’s cheering ‘Go Bolts,’ and you know they’re excited about the game and our coverage.”
What makes 10 Tampa Bay’s coverage the best?
“We’re coming up with interesting, engaging, comprehensive coverage to make sure that our viewers feel like they’re a part of this, so they’re not just watching it on TV. They’re in it with the team and with us.”
One of those examples is Lightning Trivia and Fast Facts. With an estimated 900 people moving to Florida per day, these segments are a great way to include the newcomers and make everyone feel welcome, Bass explains.
What does this mean for brand advertisers?
At TEGNA, our relationship with fans runs deep. Whether it’s local sports, the Super Bowl, the Stanley Cup, or the Olympics, millions of fans turn to TEGNA for the voices and personalities with expertise like Ryan, who has the knowledge, access, and the spark to keep fans on their feet and fully engaged.
For advertisers, this means they can improve brand recall by aligning with TEGNA sports content. Even if you think your brand might not fit alongside sports, brand recall through sports is powerful. With football, for example, Statista found that NFL fans who frequent a team’s website, social media accounts, and attended 5+ games, can recall a sponsor brand 62% of the time. For comparison, casual NFL fans (only watch) can recall the team brand sponsors 39% of the time.
Is your brand thinking of how to amplify your brand messaging in sports content? Across nearly every medium in hundreds of markets, TEGNA connects with fans in the community, living rooms, and the games. Let us keep you in good company. Get in Touch.