TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives are highly valued. Today, we’re taking PRIDE in the good company of Jill Cain, Director, Consumer Insights & Sponsorships at KUSA
Then: Talk about your career path, how you got to where you are today at TEGNA.
I was one of those unique high school students who knew exactly what they wanted to do – work in the world of advertising and marketing. While attending The University of Texas at Austin (hook ‘em,) I worked for the student media group and got my first taste of news and broadcast media. I got a job at an agency straight out of college and worked my way to director 8 years later. I loved understanding why consumers make the decisions they make and how to best reach & engage them, but the work-life balance on the agency side left me drained and thinking about leaving the industry altogether.
Luckily, I learned about a consumer insights role for a new “agency-like” department within this new, spin-off media company called TEGNA and it was a perfect fit. I got to flex both my left and right sides of the brain every day as well as learn more about the production and operational elements required to run a successful video business.
After almost 5 years with TEGNA corporate, I was hired as Director of Consumer Insights and Sponsorships for KUSA/KTVD in Denver, where I have been able to use all my previous roles to provide actionable insights and ideas to generate both audiences and revenue.
Now: What is your current role at TEGNA?
Director, Consumer Insights & Sponsorships @ 9NEWS in Denver (KUSA)
My Halo Moment: What was the most rewarding project you’ve worked on at TEGNA?
Rebranding our AM show based on a target mindset rather than just a demo. The spirit of that mindset was reflected through a new name, new branding, new creative and a new mission – Mile High Mornings seeks to capture the Mile High Mindset through well-balanced content that informs, challenges and fosters conversation to activate the community to pursue good each day.
Good Company: What does being in good company mean to you?
It means that good is at the heart of everything we do and strive to be. I feel seen at TEGNA. I feel accepted at TEGNA, and that is a good feeling.
Note to Self: What advice would you give yourself looking back on earlier days in your career?
- Don’t be afraid to ask for what you want if you aren’t getting it. See the value you bring and know your worth.
- Your way isn’t always right, but it isn’t always wrong. Trust yourself but also lean-in and learn from others.
Tangible & Emotional Intelligence: What advice would you give to someone looking to work in media/sales/marketing?
Be sure you have a passion for connecting people with information and a curiosity to learn something new each and every day.
PRIDE: Why is Pride Month important to you?
Growing up, knowing you are different than most, can leave you feeling a little “less-than.” Pride reminds me that I am 100% the person I am meant to be and that it’s perfectly fine to celebrate my uniqueness. Gaga said it best, “Rejoice and love yourself today, ‘Cause baby you were born this way.”