Cause Marketing: More Than Just the Bottom Line

Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumer. Team TEGNA has gathered insights to consider when thinking your brand’s cause marketing strategy.

    TEGNA’s helped my dealership go from a top 20 dealership to the #1 dealership in Dallas.

    Trey Russell, General Sales Manager, Sam Pack’s Five Star Ford Carrollton

    I knew going with TEGNA and WTOL was the right call, just on the level of information they can provide and the measurement tools to prove whether a campaign is successful or not.

    Heleen Sheets, Director of Marketing & Communications, Lourdes University

    We’re just selling more cars now, and being able to really attract new buyers to the Audi brand through using TEGNA and KGW, has been a game-changer for us.

    Josh Kampmann, General Manager, Audi of Wilsonville

    “TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”

    Phil O’Dell, Director of Marketing, Lifetime Windows and Siding

    “Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”

    Maurice Baker, Manager of Community Relations, Georgia Natural Gas

    In our work with TEGNA, we’ve been able to customize integrated marketing solutions using their technology, products, and services. TEGNA understands and supports our approach, working with us to determine what will work best for each individual clients’ needs, and then combining their resources with our expertise to develop solutions that ultimately meet clients’ expectations, and at times exceed, the highest return that we could expect.

    Rick Defaut, Stern Advertising

    “As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”

    Natalye Paquin, President and CEO, Points Of Light

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