Cynopsis Measurement & Data Conference: Watch Jess Daigle’s Attribution Session
The era of set and forget media buying is over. Watch TEGNA’s Jessica Daigle and Premion’s John Vilade in Attribution – Where Are We Now? panel discussion from the June 2021 Cynopsis Measurement & Data Conference for insights on tracking the consumer journey and driving measurable outcomes.
Good Work: Empowering Agencies with Mayblack Media Consulting
For 1-800-GOT-JUNK, broadcast television has proven to be a very successful medium. Watch as Kirk Black of Mayblack Media Consulting explains how his client uses TEGNA stations across the country to generate leads and deliver incredibly positive results.
TEGNA Texas and Mrs Baird’s Team Up to Fight Texas Hunger
With the pandemic sidelining its normal Houston Rodeo sponsorship, Mrs Baird’s was looking for new ways to help the community. With the help of #TeamTEGNA in Texas, the bakery created a state-wide campaign to address the growing problem of food insecurity due to COVID-19.
Carry The Load Honors Our Nation’s Heroes for Memorial Day
Carry The Load honors the sacrifices made by our military, veterans, first responders, and their families. Stephanie Wilcox at WFAA and Renee Cossman with Carry The Load explain how it has grown over the past 10 years to restore the true meaning of Memorial Day.