We know what matters to your business – RESULTS, so let’s measure them! With TEGNA Attribution, we combine Great Data with Good People to give you the insights and recommendations to optimize your TV & OTT advertising and move your business forward. Let Team TEGNA show you how.
With the Super Bowl just days away, all eyes are on 10 Tampa Bay and TEGNA’s Ryan Bass. He is just one of the many talented journalists gearing up for the big game. Find out why he’s confident this will be the best Super Bowl ever – and what that means for your brand advertising.
Last year’s Super Bowl was won by Patrick Mahomes and the Kansas City Chiefs, but the real winner of the game is Google’s Loretta Ad.
In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.
The coronavirus has changed the way consumers think about their money. The entire financial services industry has been affected. TEGNA’s experts share how your financial services brand can adapt to the changing landscape.
Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past.
For National Hug a Newsperson Day, we’ve got great news for local companies who want to advertise with their local TEGNA news station.
What will be big in 2019? All year we’ve been following all the hot marketing trends, and we have some predictions ourselves. Here are the marketing trends we are keeping our eyes on in 2019.
Our video experts are sharing a few big ideas and best practices for digital video that can help achieve a wide range number of marketing objectives, from brand positioning to product promotion during the Super Bowl and NFL Playoffs.
Whether your business is a grocery chain focused on a local neighborhood or a regional automotive, with Nielsen’s insights, it’s clear that advertisers need to consider an integrated approach to TV and OTT advertising.
Could geofencing be the biggest marketing trend in 2019? It certainly is creating a lot of buzz in the burger business, and now, Burger King and McDonald’s have beef.
Small Business Saturday aims to make a big difference during the holiday season for smaller, local businesses within a community.