The Convergence of Connected TV/OTT and Digital Banking Audiences
In the CTV era, savvy marketers are rethinking their approach to reaching their target consumer. We’ve entered the age of “appointment advertising,” where the appointment is with the audience, whenever they’re watching.
We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content.
As the pioneer in streaming advertising, Premion is generating a lot of excitement among Over-The-Top advertising, taking home two awards for recent accomplishments.
Retargeting provides a great opportunity to reach potential customers who have shown interest in your products and services, and give them multiple opportunities to convert.
With the surging demand for Connected TV (CTV) and over-the-top (OTT) advertising, separating the “wheat from the chaff” is now table stakes for all.
Our guide to simplify the media-buying process to reach the vast and highly engaged streaming audience.
2017 saw tremendous consumer growth in streaming TV services and 2018 is set to be even bigger.
Understanding the value of your customers across the lifetime of their relationship with your brand (not just the revenue from one transaction) can help you make more informed decisions about your marketing budget.
You don’t have to look hard to find examples of bad advertising and cringe-worthy mistakes made by big brands. (Think back to Pepsi’s Kendall Jenner disaster as just one example.) But small businesses can sometimes make mistakes too, especially when it comes to deciding where, when, and how to advertise.
Today, social media is widely accepted as a tool that businesses large and small should take advantage of. However, social media success is not always easy to quantify.
Sports events make a great excuse for a party—and a real opportunity for marketers.