Holding on to consumers may be easier than you think. While store traffic is temporarily decreasing, capturing an audience is just one screen away.
The COVID-19 pandemic has likely disrupted your day-to-day operations in one manner or another. Factors both known and unknown can leave you looking for which direction to turn. These simple tips will help your business stay on track and focused during the uncertainty.
In the CTV era, savvy marketers are rethinking their approach to reaching their target consumer. We’ve entered the age of “appointment advertising,” where the appointment is with the audience, whenever they’re watching.
We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content.
As the pioneer in streaming advertising, Premion is generating a lot of excitement among Over-The-Top advertising, taking home two awards for recent accomplishments.
Retargeting provides a great opportunity to reach potential customers who have shown interest in your products and services, and give them multiple opportunities to convert.
With the surging demand for Connected TV (CTV) and over-the-top (OTT) advertising, separating the “wheat from the chaff” is now table stakes for all.
The holiday season is an opportune time to grow your email list and find new leads.
Our monthly roundup of marketing news, including our rebrand to TEGNA Marketing Solutions, more on the growth of streaming and OTT, Salt Bae’s Yelp troubles, and Google’s 20th birthday.
Our guide to simplify the media-buying process to reach the vast and highly engaged streaming audience.
Paid Search is designed to help advertisers be found online when consumers are actively searching for their products and/or services.
An eye-catching image can organically bring more people to your site.