Author Archives: TEGNA

We lead with good intentions and deliver great outcomes.  We drive innovation to surface good data and share stories others don’t see. 

NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.   

With the surge of online shopping, parcel companies are dealing with an unexpected capacity shortage that will be further exacerbated by online holiday shopping. This may be good news for local businesses who can capture consumers shopping too late in the season to take advantage of online delivery.  

Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.

As we continue navigating a pandemic, the 2020 holiday season is poised to be a challenge. However, marketers and advertisers have a unique opportunity to connect with communities in a profound and meaningful way via TEGNA Marketing Solutions.

TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.

As advertisers shift even more dollars to CTV/OTT, new attribution capabilities make streaming TV advertising even more compelling.

With a very health-conscious public, healthcare brands have a unique opportunity to leverage trends in telehealth, health insurance, and media consumption in order to connect with new and existing patients.

It’s more important than ever to understand how and when consumers are buying, their mindset, and what challenges you can help them overcome.  

The pandemic has caused major financial struggles for many Americans. Financial service providers, however, are in a unique position to help ease stress and provide hope. How does a financial brand get connected to its audience? Learn the keys to success in this new COVID-19 reality.

It’s no surprise that the pandemic has shifted the way consumers are purchasing products and the same goes for buying cars. This guide will show you how a digital marketing strategy can reach consumers with these new behaviors.