For retailers and B2B businesses alike, getting behind a worthy cause, such as raising money for natural disaster relief or creating a scholarship fund, can be a win-win for the consumer and the brand.
DTC marketers prioritize performance and ROI in their ad spending geared towards customer acquisition. To break through the clutter, savvy DTC brands are taking bold, fresh approaches to product design, content marketing and are relentless in delivering the best customer experience.
The latest news from the marketing world, including Local Broadcast TV News Tops in Trust, Holiday Sales Predictions, NFL Viewership, and more!
Big holidays are on the way from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year.
The scale and pure growth of CTV/OTT present significant opportunities for automotive dealers of all sizes across the nation.
With millions of weekly viewers, how will your brand reach sports fans during the upcoming NFL and college football seasons? We’ve got a few solid offenses to try.
The latest news from the marketing world, including TEGNA’s new acquisitions, why TV advertisers are falling in love with Attribution, and more!
TEGNA Attribution, a new product for TEGNA advertisers, underlines the importance of combining Linear with OTT to maximize reach and prove the results of marketing dollars. Our very own Jess Daigle, VP of Sales Intelligence, explains to Beet.TV why we are so excited to introduce this new technology.
The latest news from the marketing world, including TEGNA’s new acquisitions, Google’s New Digital Ads, how Super Bowl LIV will be different from its predecessors, and more!
Discovery Ads, Gallery Ads, Deep Linking, and App Management. What are they and what do they mean for Digital Advertising? Here’s everything you need to know from this year’s Google Marketing Live event.
How does your audience respond to digital video? Understanding viewing habits of consumers and how they watch digital video, and how these habits change based on what screen they are viewing, is critical.
Advertisers might be concerned that second screen viewing habits distract from viewing ad campaigns, second-screening actually enhances the engagement of this highly receptive audience.