Asian Americans and Pacific Islanders have a rich culture that has helped shape not only the country but TEGNA too. To celebrate AAPI Heritage Month, we’re highlighting Matt Ginn, Director of Enterprise Sales, and all the good he brings to our company.
Then: Talk about your career path, how you got to where you are today at TEGNA.
I started with TEGNA 15 years ago at WFAA back in 2006. I was fortunate to get an opportunity to be a Digital Account Executive at WFAA. I started this job the Monday after graduating from Rice University the previous Saturday, so I technically had one day off between finishing college and starting at WFAA. I have been with WFAA and TEGNA ever since. I was a part of the WFAA sales team for 12 years in various roles from account executive to sales leadership and joined the corporate revenue team back in 2018.
Now: What is your current role at TEGNA?
My current role is to team up with TEGNA’s powerful 64 stations in 51 markets to generate an increase in enterprise revenue, focus on business development and deliver client results. I also partner with the senior corporate leadership team to lead current and future business development initiatives. In addition, I collaborate with and coach TEGNA’s future sales and leadership members in our innovative sales enablement program called Inside & Out.
My Halo Moment: What was the most rewarding project you’ve worked on at TEGNA?
Seeing the personal and professional growth and development of team members through various sales enablement programs, trainings and learning experiences is one of the most rewarding experiences in my current role.
In a commoditized media landscape, our talented people allow us to continue to WIN. It’s all about what we accomplish together as a TEAM. Also, helping businesses grow and TEGNA continuing to deliver client results is our WHY. From a local HVAC company growing from $5M in annual revenue to $10M YOY to a local tier 3 Chevrolet dealership improving from #5 to #1 in their market, this is our purpose and one of the most rewarding elements of being a part of team TEGNA.
Good Company: What does being in good company mean to you?
Being in Good Company starts with our purpose to serve the greater good of our communities by hiring the best talent, leading with good intentions, and delivering great outcomes. Prioritizing the importance of team, CLIENT RESULTS and creating an empowering and innovative culture to grow our team members professionally and personally. It means appreciating the value of partnerships, achieving results together, and working in the best interests of our audiences and our clients.
Note to self: What advice would you give yourself looking back on earlier days in your career?
Always pride yourself on being a GOOD LISTENER and be FEARLESS. Being an active listener is extremely powerful. Instead of thinking about what you are going to say next, listen to what is being said, especially in conversations with prospects. They are sharing valuable information about their business that you need to grow their business. Being FEARLESS is being curious, it’s asking a question that you have or cold calling a prospect that you saw on cable or thinking BIG and asking for a million order when it is in the best interest of the client.
”You miss 100 percent of the shots you don’t take” – Wayne Gretzky
Tangible & Emotional Intelligence: What advice would you give to a young AAPI looking to work in media/sales/marketing?
On top of being a good listener and being fearless, approach a media sales position with a mindset of delivering CLIENT RESULTS. Everything will take care of itself if you prioritize having the best interests of your clients in mind. You have an incredible opportunity to change lives and deliver results. People invest in people. Your success will come with their success. In addition, understand what you are truly passionate about. What brings you fulfillment professionally and personally. Align these goals and build a roadmap on how to get there.