TEGNA to Acquire Top Ranked Stations in the Midwest
TEGNA announced in June that it entered into a definitive agreement with the Dispatch Broadcast Group to acquire leading television station WTHR (NBC affiliate and the #1 rated station in Indianapolis, IN), and WBNS,(CBS affiliate and the #1 rated station in Columbus, OH). TEGNA is also acquiring WBNS Radio, the leader in sports radio in Central Ohio among adults 25-54. Read the full press release here.
Why TV Advertisers are Loving Attribution
Want to link your TV ads to sales, web visits, and foot traffic? It can all be done with Attribution. This article from MediaVillage goes more in-depth about what Attribution can do, and why it’s considered TV’s new BFF. Check it out here.
eMarketer: Political Ad Spend to Reach $6 Billion in 2020
Experts predict $6 billion in political ad spending during the next election cycle, with $3.2 billion allotted for Broadcast TV, $1.2 billion going to Cable, and $1.2 billion set aside for digital. For more on the numbers, head over to eMarketer.
Local News Is (Still) The Most Trusted Source For U.S. Adults
With the 2020 elections inching closer every day, local TV news will play a major role, as it’s been found to be the most trusted source to deliver unbiased news, over broadcast and cable network news. Civic Science has all the numbers from its nationwide survey here.
Back-to-School Shopping Expected to Hit $80.7 billion
With back-to-school season upon us, TVB says local broadcast TV can help retailers drive increased consumer spending, while also delivering useful metrics such as ratings, reach, the ability to target geographically, and the ability to influence web traffic and search inquiries. Get more insights with TVB.
Forbes Highlights Local Advertisers Bridging the Linear-OTT Gap
Premion’s Jim Wilson is featured in Forbes this month, discussing the relationship between OTT and Linear and how to bridge the gap between the two, fighting ad fraud, attribution, and more. See the full story here.
ABOUT TEGNA MARKETING SOLUTIONS
The marketing experts at TEGNA stay up-to-date with industry news so we can continue to be trusted advisors to our clients. We take the time to understand our client’s unique marketing needs to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions today to find out how we can improve your marketing strategy.
“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”
“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”
“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”