A 2017 research report from Segment, found that 71 percent of consumers are frustrated with a lack of personalized shopping experiences. Meanwhile, 44 percent of consumers say a personalized experience leads to them becoming repeat and loyal customers.
These statistics only reinforce how important it is to take the time to get to know your customers, who they are, what they like, what they want, and what they need. When you get a better picture of your people, you’ll be able to provide them with that meaningful, relevant, and personalized experience they’ve come to expect in 2019.
For the first ‘Get to Know Your Customers Day’ of the year, we showed you 4 Ways to Get to Know Your Customers Better. Today, for Q2’s day, we’ve got a new handful of ways to can get to know your people – from brand new prospects to loyal, repeat customers.
- Take a Walk in Their Shoes. When was the last time you considered the journey the consumer takes on their way to buy your products or services? Taking some time to revisit the buying cycle and try to alleviate pain points where appropriate. This means giving your website an audit, clicking on your digital ads, visiting your brick-and-mortar location, and so on.
- Use Google Analytics and Consumer Data to Draw Insights. As you revisit the buying cycle and customer experience, you should also tie in Google Analytics to draw additional insights about your audience. Your website should have a wealth of data on your customers and prospects. At a high level, you can see which pages are grabbing the most attention, and which pages need some work. Use this data to help fine-tune your marketing strategy and make adjustments where needed.
- Ask Engaging Questions & Ask for Feedback. Are your customers happy? Survey Emails are a great way to find out, and in most cases, all you have to do is ask! Use email to ask for ratings and reviews, or find out how likely your customer base is to recommend your business to a friend in an effort to maintain or improve your brand’s online reputation. This is key, as 97 percent of consumers read online reviews before buying, and 85 percent of consumers trust online reviews as much as personal recommendations.
ABOUT TEGNA MARKETING SOLUTIONS
TEGNA Marketing Solutions delivers proven results through simplified advertising solutions that bridge the gap between Linear Broadcast, OTT, and Digital Marketing in order to connect your business to the audiences that matter most to your unique brand. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions and see how we can help you reach your marketing goals.
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