The most complete technology to measure how your broadcast and OTT advertising is growing business outcomes

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What is TEGNA Attribution?

TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements.

CONNECTING TV & STREAMING CAMPAIGNS TO OUTCOME METRICS

TEGNA Attribution connects TV and streaming viewing habits with outcome metrics such as website visits (website attribution) and visits to a specific brick-and-mortar store (location attribution).

ACTIONABLE RESULTS TO MAXIMIZE CAMPAIGN EFFICIENCY

This data can be used by clients to prove the value of TV/ streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.

MEASURING THE INCREMENTAL REACH EXTENSION OF YOUR PREMION STREAMING CAMPAIGN

Measure how your streaming campaign reaches untapped audiences and complements your TV schedule with little waste.​

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Power Attribution Experience

7K

Attribution Reports

17.3B

Impressions Measured

10.7M

Exposed Location Visits

18.6M

Exposed Website Visits

1,400

Clients

4

Years in Practice

One single data stream from viewership to outcomes

Largest local TV dataset with 15M+ Households

Trusted & accurate location-data based on 70M devices

Translates viewership into measurable business outcomes

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TEGNA Attribution is really just so exciting. We are now able to see our commercials on TV and know when a customer has gone to the showroom or visited our website. This is going to be a true game-changer for us.

Leah Steidl, By the Yard, Marketing Director

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