The most complete technology to measure how your broadcast and OTT advertising is growing business outcomes

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What is TEGNA Attribution?

TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements.

CONNECTING TV & STREAMING CAMPAIGNS TO OUTCOME METRICS

TEGNA Attribution connects TV and streaming viewing habits with outcome metrics such as website visits (website attribution) and visits to a specific brick-and-mortar store (location attribution).

ACTIONABLE RESULTS TO MAXIMIZE CAMPAIGN EFFICIENCY

This data can be used by clients to prove the value of TV/ streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.

MEASURING THE INCREMENTAL REACH EXTENSION OF YOUR PREMION STREAMING CAMPAIGN

Measure how your streaming campaign reaches untapped audiences and complements your TV schedule with little waste.​

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Power Attribution Experience

7K

Attribution Reports

17.3B

Impressions Measured

10.7M

Exposed Location Visits

18.6M

Exposed Website Visits

1,400

Clients

4

Years in Practice

One single data stream from viewership to outcomes

Translates viewership into measurable business outcomes

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TEGNA’s helped my dealership go from a top 20 dealership to the #1 dealership in Dallas.

Trey Russell, General Sales Manager, Sam Pack’s Five Star Ford Carrollton

In our work with TEGNA, we’ve been able to customize integrated marketing solutions using their technology, products, and services. TEGNA understands and supports our approach, working with us to determine what will work best for each individual clients’ needs, and then combining their resources with our expertise to develop solutions that ultimately meet clients’ expectations, and at times exceed, the highest return that we could expect.

Rick Defaut, Stern Advertising

I knew going with TEGNA and WTOL was the right call, just on the level of information they can provide and the measurement tools to prove whether a campaign is successful or not.

Heleen Sheets, Director of Marketing & Communications, Lourdes University

We’re just selling more cars now, and being able to really attract new buyers to the Audi brand through using TEGNA and KGW, has been a game-changer for us.

Josh Kampmann, General Manager, Audi of Wilsonville

“TV has been incredibly effective for us. It’s helped us position ourselves as a leading brand in the Denver marketplace. It’s really been instrumental in helping us be successful.”

Phil O’Dell, Director of Marketing, Lifetime Windows and Siding

“Working together, serving together has been one of our mottos, and we’ve been able to do that with WXIA for years.”

Maurice Baker, Manager of Community Relations, Georgia Natural Gas

“As a result of our Partnership with TEGNA, we’ve seen a substantial increase in our website traffic, and we’re receiving a lot more stories. We have also seen an increase in our social media following – which has really helped us get our message out – and we know it is a direct result of our relationship with TEGNA.”

Natalye Paquin, President and CEO, Points Of Light

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