What is TEGNA Attribution?
TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements.
CONNECTING TV & STREAMING CAMPAIGNS TO OUTCOME METRICS
TEGNA Attribution connects TV and streaming viewing habits with outcome metrics such as website visits (website attribution) and visits to a specific brick-and-mortar store (location attribution).
ACTIONABLE RESULTS TO MAXIMIZE CAMPAIGN EFFICIENCY
This data can be used by clients to prove the value of TV/ streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.
MEASURING THE INCREMENTAL REACH EXTENSION OF YOUR PREMION STREAMING CAMPAIGN
Measure how your streaming campaign reaches untapped audiences and complements your TV schedule with little waste.