5 Last-Minute Holiday Marketing Tips to Reach Last-Minute Shoppers

| December 03, 2018

Who says procrastinators never prosper? Here are 5 quick and easy tactics you can take on in the last few weeks before the holidays to reach last-minute shoppers.

With Black Friday, Cyber Monday, and Small Business Saturday all in the rearview mirror, it’s time to focus on how to capture those last-minute holiday shoppers. 

How do you grab their attention? How do you get connected with them? How do you engage them? How do you turn them into loyal customers? All in a limited amount of time?

We’ve come up with five quick, low-cost, and easy-to-deploy tips to help reach last-minute shoppers and turn them into happy customers.

Shopping Cart Abandonment Emails

Nearly 70 percent of shoppers abandoned a cart in 2017. Why? They do it for a number of reasons: The checkout process is difficult to navigate, shipping costs are too high, or maybe they don’t want to deal with returns, and security concerns.

No matter the case, it’s always a good idea to send Abandoned Cart Emails. These automated and personalized emails remind the shopper what they left behind, in an effort to encourage conversion.

Just be sure to include an attention-grabbing and relevant head/subject lines with a clear call-to-action. You’ll also want to include a description and images of the items in the abandoned cart, and maybe offer a discount to help seal the deal.

What could it hurt? After all, data from Moosend found that:

    • An estimated 45% of cart abandonment emails are opened
    • Out of the opened emails, 21% of them receive click-throughs
    • 50% of the users who clicked completed their purchase

Host an Event or Holiday Party

‘Tis the season to be jolly, so why not throw a holiday party or event?

Your event doesn’t need to focus on sales – it could be something as simple as a holiday breakfast for people in the community to show your goodwill. You can then use Event Targeting with Geofencing technology to target event attendees with ads, offers, and promotions, for up to 30 days after the event.

The event is a good way to get shoppers in the door and familiar with your brand, and retargeting is a good way to stay top of mind in during the crowded holiday season.  

Promote Gift Cards

According to the NRF, gift cards are the most popular item on wish lists – and have been for 12 years running – with 60 percent of consumers saying that’s what they want. Even better, one study from First Data found that 75 percent of consumers in 2016 spent more than the amount on their gift cards!

Gift Cards are also perfect for last-minute shoppers, as you don’t need a physical item to wrap, open, or redeem – they can be sent digitally! Be sure to push and promote gift card offerings in your holiday emails, in your Social Advertising efforts, and elsewhere.   

Create Countdowns to Create a Sense of Urgency

As December marches on, the number of days you have for items to be shipped and arrive on time dwindles. It’s a good idea for marketing materials and ads to indicate how many days are left in order for the recipient to receive it on time.

Use Your Data to See What’s Working

Digital marketing is unique in the respect that every aspect of your campaign can be monitored on an unprecedentedly intricate level. With TEGNA Marketing Solutions, we provide a Reporting Dashboard that gives you a totally transparent look into how your campaigns are performing. Use this data to find out when leads turn into customers and use it to your advantage with future campaigns.

About TEGNA Marketing Solutions

TEGNA Marketing Solutions delivers proven results through simplified advertising solutions that target and connect your business to the audiences that matter most. Our team of experts takes the time to understand your unique marketing needs and goals to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Click here to learn more about how TEGNA Marketing Solutions can help you reach your marketing goals.

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