Your website is an important piece of online real estate, but it’s not the only place your business can be found. Checking, claiming and regularly updating directory listings for your business is an important digital marketing step to be found online. Ultimately, if you don’t claim your business listing, chances are your business’s information will quickly become outdated and incorrect—and it’s not up to a listing site to ensure business information is accurate or up-to-date.
We’ve selected the five most important places to start claiming your business listings if you haven’t already.
Google My Business is a top source where customers go to find information about your business’s location, hours, phone number and much more. It is imperative to keep your Google listing updated and accurate. When people search for your business, having your Google My Business location claimed makes it easy for customers to contact you, and you can feel confident that they are presented with the most accurate information. Not only that, but Google My Business allows you to further engage with customers by frequently uploading images and videos, answering questions about your business and posting about upcoming events and promotions.
If you’re not on Facebook yet, you should be. In fact, your business may be listed on Facebook without you putting it there. Monitoring this listing ensures that you control the business information that users find when searching on the social media giant. It also allows you to actively engage with customers and make sure they are finding you at the most opportune time.
Yelp is the third most visited review site, after Google and Facebook. What started as a way to discover and review restaurants has evolved into a way to discover and review all types of businesses. If your business isn’t listed on Yelp and you aren’t actively monitoring reviews there, now is the time to start. It’s a key way to keep tabs on your reputation and interact with past customers.
4. Bing Places
Within Bing Places there is a lot of opportunity to be visible in front of the right customers. Bing should not be discounted as a source where your business information needs to be. Keep the right information top of mind when your customers look for you and drive even more traffic to your website and business.
People still use the Yellow Pages—however, it’s the digital YP they turn to now. Your free business listing includes information about your business, location, hours and payment options, as well as options like coupons or menus.
While these are the most popular, non-industry specific listing sites, there are many others out there that may make sense for your business to claim and monitor. Combined with your website, social networks and video engines such as YouTube, business listings can be utilized to build a cohesive brand that enhances trust and establishes you as an authority in your industry. So get online and get claiming! And contact the brand building professionals at TEGNA for help.
I’m averaging 5 to 10 phone calls a day with people calling for more information about our school. They say they were searching online and saw our ads — our internet marketing is working very well.
TEGNA has made our business an actual brand, not just a startup. It’s driven people to see we’re a real company with quality products.