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3 Ways to Take Advantage of Growing Consumer Confidence in Their Local Broadcast News Stations

| April 04, 2019

For National Hug a Newsperson Day, we’ve got great news for local companies who want to advertise with their local TEGNA news station.

We’ve got some good news for local news: 76 percent of Americans have a “great deal” or “fair amount” of trust in their local TV news stations. That’s also great news for local companies who want to advertise with their local TEGNA news station, as American’s growing trust in local news can extend to an advertiser’s brand.

How? By aligning messaging with TEGNA’s award-winning and trusted, high-quality local news, lifestyle and local interest programming. Within the TEGNA network, our advertisers can reach audiences on-air and digitally via station websites and apps with pre-roll digital video, display ads, native advertising, and sponsorship opportunities.

Even better, the TEGNA network reaches 50 million Americans on-air each month via 49 stations in 41 markets and more than 37 million via digital platforms, presenting an opportunity that is pretty hard to pass up.

What other opportunities with TEGNA are hard to pass up?

Sponsorship Opportunities

TEGNA stations offer a wide array of awesome content, including DEALBOSS, Daily Blast Live, Sister Circle, and HeartThreads. Advertisers who leverage our Linear Broadcast solution can align messaging with our unique blend of content to influence and connect with the right audience, at the right time, for you and your brand.

Reaching Consumers on the Second Screen

A 2017 eMarketer report found that 177.7 million adults in the U.S. use a second screen while watching TV – that’s 70 percent of the entire U.S. population! While they’re watching the morning news, they’re also using the internet to search for more in-depth story details, photos, and video with expanded coverage. You can reach this audience with our Local Broadcast Websites & Apps solution.

→ Want to learn more ways to reach the second, third, and fourth screen? Check out this infographic on the TMS blog.

Reaching a Streaming Audience

With our partners at Premion, TEGNA is able to reach a fast-growing streaming audience with access to more than 125+ top quality content providers. With Premion, ads are placed inside quality programming with non-skippable, 15, 30, and 60-second pre-roll and mid-roll spots. Better yet, with newly implemented technology to prevent ad fraud, we offer brand-safe and fraud-free inventory.

About TEGNA Marketing Solutions

TEGNA Marketing Solutions is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers nearly everywhere they are: Linear TV, OTT, Local Broadcast Websites & Apps, Native Content, Search, Social, and Email.  We combine the power of our local trusted brands, insights, creative and multimedia platforms to ensure you have every option available to find marketing success. We take the time to understand your unique marketing needs and goals to create a customized solution based on insights and industry expertise. Contact TEGNA Marketing Solutions today to find out how we can improve your marketing strategy.

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