At TEGNA, we are fortunate to find good, smart female leaders at all levels of our organization. For Women’s History Month we are celebrating some of our most fabulous female leaders, and this week we’re highlighting Christine Warren, Marketing Director at WTHR in Indianapolis.
THEN: TALK ABOUT YOUR CAREER PATH, HOW YOU GOT TO WHERE YOU ARE TODAY AT TEGNA.
After college graduation, I moved to Omaha, NE to be a TV News Producer for the CBS affiliate. Three years later I moved back to the East Coast and joined TEGNA (formerly Gannett) in 2009 at WFMY News 2 in Greensboro, NC. I started out on the Sales team in a research role and quickly worked my way up to become Director of Research and Creative Services in 2013. I was then promoted to Local Sales Manager focused on Enterprise (new business) and digital solutions in 2015. Looking to expand my career at the TEGNA Corporate level, I moved to Dallas, TX to join the TEGNA Marketing Solutions team as Director of Client Solutions Strategy where I helped oversee strategy and creative marketing solutions for our 62 sales teams and their clients across the country.
NOW: WHAT IS YOUR CURRENT ROLE AT TEGNA?
I am now the Director of Marketing at WTHR (NBC affiliate) in Indianapolis, IN, and LOVE being part of a local station family again in an amazing market! Our team is embarking on our station’s Brand Health journey this year, and busy planning for the Indy 500 race and prepping for the excitement of the Tokyo Olympics.
MY HALO MOMENT: WHAT WAS THE MOST REWARDING PROJECT YOU’VE WORKED ON AT TEGNA?
During my time at WFMY News 2 in North Carolina, I was able to work alongside our station’s leadership team, local City Council officials, and community leaders to create and execute an integrated marketing campaign called “Aviation Triad” which brought awareness to aviation education and career opportunities in the Piedmont Triad community. I was honored to win Gannett’s “Best Client Solution” companywide award with my GM and DOS in 2014. The ability to make a TRUE IMPACT in the community helping connect skilled workers with aviation jobs in the “First in Flight” state was by far my most rewarding accomplishment.
GOOD COMPANY: WHAT DOES BEING IN GOOD COMPANY MEAN TO YOU?
I have had the privilege to “Be in Good Company” with TEGNA mentors and amazing leaders within all disciplines of our company. We are surrounded by amazing advocates who are committed to investing and growing the next generation of leaders. I was honored to be selected to participate in TEGNA’s inaugural Executive Leadership Program in 2015. What a phenomenal opportunity to learn and connect with some of the BEST General Managers and thought leaders within our company. I am trying to ‘pay it forward’ through mentorship opportunities — to help influence others in a positive way, share the spirit of being in “Good Company” together and help others grow!
NOTE TO SELF: WHAT ADVICE WOULD YOU GIVE YOURSELF LOOKING BACK ON EARLIER DAYS IN YOUR CAREER?
Don’t be afraid to ask questions! Speak up and let your voice be heard. Knowledge is a powerful tool to grow both personally and professionally.
Learning new things (all sides of the business at a local TV station: News, Sales, Digital/social, Marketing, etc.) helps you have a deeper and holistic understanding of how ALL of our departments are interconnected and rely on each other to succeed. To build an ideal team culture mindset, we must have mutual respect for all roles/departments and work to break down ‘silos’ to foster better communication and collaboration.
TANGIBLE & EMOTIONAL INTELLIGENCE: WHAT ADVICE WOULD YOU GIVE TO A YOUNG FEMALE LOOKING TO WORK IN MEDIA/SALES/MARKETING?
Tangible: Surround yourself with a network of positive and encouraging female leaders! Get plugged into the local chamber and young professional groups who can help connect and empower you.
Emotional Intelligence: Always advocate for others! Truly LISTEN to your team members and colleagues. Empathy and understanding go a long way.