TEGNA to Share New Insights at IAB’s NewFronts

TEGNA will be a featured presenter of the 2021 IAB NewFronts in May, presenting new insights on the power of local media in a post-COVID world.

The Interactive Advertising Bureau’s annual NewFronts are a signature event in digital advertising. This yearTEGNA will be featured among a select group of presenters sharing powerful insights about local media in the digital age. What does this mean for your brand? Here are three things you need to know.  

1. What are the 2021 IAB NewFronts? 

The IAB NewFronts is the world’s largest digital content marketplace that gives and offers media buyers a first look at the latest digital content from the biggest names in media. This showcase brings together thousands of brands, agencies, and media buyers for a week full of digital content presentations that kickstart discussions about issues critical to the future of the media industry.  

This year’s event for media buyers will take place from May 3 to May 7 and is by invitation onlyClick here to request an invite and watch the video from IAB below to learn more about this amazing event.

IAB NewFronts Returns on May 3-6, 2021 from IAB on Vimeo.

2. What can attendees expect from TEGNA

Alongside some of the biggest publishers in the world, TEGNA will share insights on the state of local media and how advertisers can capitalize on the latest trends. In a post-COVID world, there are a number of factors at play that are dynamically shaping the future of local media. From a new American migration to a new chapter in millennial life to a new and a local renaissance, TEGNA will explore these factors and share how our strategy of reinventing local media in the digital age is creating new benefits for advertisers. 

3. Why Should My Brand Care?  

In a post-COVID world, consumers will be shopping, playing, and letting loose. Where will all that happen? In local communities all across the country. For brands to participate in the American comeback, they will need to know these communities and find ways to deliver local relevance at scale.  

For more information 

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Phil O’Dell, Director of Marketing, Lifetime Windows and Siding

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Maurice Baker, Manager of Community Relations, Georgia Natural Gas

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