Women’s History Month: Celebrating TEGNA’s Female Leaders with Jessica Daigle, VP Sales Intelligence

At TEGNA, we are fortunate to have smart female leaders at all levels of our organization. For Women’s History Month, we’re celebrating some of them, starting with Jessica Daigle, VP of Sales Intelligence

At TEGNA, we are fortunate to find good, smart female leaders at all levels of our organization. For Women’s History Month, we are celebrating some of our most fabulous female leaders, and this week, we’re highlighting Jessica Daigle, VP of Sales Intelligence.

THEN: TALK ABOUT YOUR CAREER PATH, HOW YOU GOT TO WHERE YOU ARE TODAY AT TEGNA 

I started my career agency side at Media Contacts (Havas) in Boston trafficking ads but quickly found my passion for analytics. I was the first media analyst hired by the agency and helped them build their analytics team and their proprietary attribution technology. 

Later, my most formative career experience was joining a startup as employee number 35 and seven years later, seeing it through profitability and 200+ employees. During that ride, I was able to find my passion for operations and technology. But of course, data and analytics have always been my backbone.

NOW: WHAT IS YOUR CURRENT ROLE AT TEGNA?  

I am VP of Sales Intelligence on the corporate revenue team. My team’s work focuses on the intersection of data and revenue.  

MY HALO MOMENT: WHAT WAS THE MOST REWARDING PROJECT YOU’VE WORKED ON AT TEGNA?  

Earning the responsibility to launch TEGNA Attribution. It started as a great idea (not mine!) which almost died on the vine. With a team effort, we scaled it to today’s revenue-generating engine for TV and OTT. It’s been exhilarating, and yet, there is so much more left to do! 

GOOD COMPANY: WHAT DOES BEING IN GOOD COMPANY MEAN TO YOU?  

I always strive to surround myself with the smartest people I can find. What makes TEGNA a good company to work for is that not only are there intelligent, accomplished, impressive leaders, but they are also very good humans who care about each other and take care of one another on a personal level. 

NOTE TO SELF: WHAT ADVICE WOULD YOU GIVE YOURSELF LOOKING BACK ON EARLIER DAYS IN YOUR CAREER?

It’s OK to fail at things. I REALLY, REALLY hate to fail, but I have learned some projects and ideas just don’t work out. It’s best to let them forget fast than to hold on way too long.  

TANGIBLE & EMOTIONAL INTELLIGENCE: WHAT ADVICE WOULD YOU GIVE TO A YOUNG FEMALE LOOKING TO WORK IN MEDIA/SALES/MARKETING?  

Do not be afraid to ask. When you are new to something, just ask. You only have a chance to be new for so long, so don’t be shy and embarrassed. Take advantage! Learn as much as you can from all the people around you. 

 

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