Women’s History Month: Celebrating TEGNA’s Female Leaders with Nicki Harkrider, Local Revenue Officer

At TEGNA, we are fortunate to find good, smart female leaders at all levels of our organization. For Women’s History Month, we are celebrating some of our most fabulous female leaders, and this week we’re highlighting Nicki Harkrider, Local Revenue Officer.

At TEGNA, we are fortunate to find good, smart female leaders at all levels of our organization. For Women’s History Month, we are celebrating some of our most fabulous female leaders, and this week we’re highlighting Nicki Harkrider, Local Revenue Officer.

THEN: TALK ABOUT YOUR CAREER PATH, HOW YOU GOT TO WHERE YOU ARE TODAY AT TEGNA. 

While studying advertising at Texas Tech University, I had the opportunity to intern at KAMC-TV in Lubbock, Texas. It was a blessing to discover the world of broadcast station sales and I immediately knew this was the career path I wanted to pursue.   

Those connections gave me the opportunity to start as an entry-level seller at KAMR-TV in Amarillo before moving back to my hometown of Dallas, where I started at Katz National in national television sales. I had eight amazing years working in national sales before joining WFAA-TV in Dallas.  

My experiences as a seller, a job-share seller, and a leader have all contributed to the enormous passion I have for my job! I have experienced the very best people, the very best client results, and the very best leadership anyone could ever want in their lives. My personal mission and passions are inspiring others to do their very best work and to be the very best versions of themselves.   

NOW: WHAT IS YOUR CURRENT ROLE AT TEGNA? 

As VP, Local Revenue Officer, I have the honor to work with our entire sales organization on fulfilling our purpose through the strategy we execute. My leadership role is a gift and it is something I do not take for granted. I feel it is my responsibility to earn the respect of our organization by how I lead each day.  

MY HALO MOMENT: WHAT WAS THE MOST REWARDING PROJECT YOU’VE WORKED ON AT TEGNA?  

It is not one single moment, it is a collection of many moments. I have witnessed our talented people beaming with smiles, giving high-fives, sharing joy, and feeling pride because of their accomplishments.   

Those moments are truly the greatest reward, not only because they experience professional success, but they experience personal success, team success and they FEEL great. Their teams FEEL great. The chemistry and culture FEELS great. Those are my halo moments. They are powerful. They make a real meaningful impact. They are lasting! 

GOOD COMPANY: WHAT DOES BEING IN GOOD COMPANY MEAN TO YOU?  

Being in good company means that we are all committed to doing GOOD work! There is a purpose, it’s more than a job. It is about making a difference, changing lives and communities.  The purpose is what drives me and I couldn’t be prouder to commit to GOOD!     

NOTE TO SELF: WHAT ADVICE WOULD YOU GIVE YOURSELF LOOKING BACK ON EARLIER DAYS IN YOUR CAREER? 

There are so many experienced people that want to help people grow. Have confidence in being curious in everything you do because people want to invest in others. You don’t have to wait for the experience to give you a seat at the table. You can have a seat at the table with commitment, ideas, and curiosity.  

TANGIBLE & EMOTIONAL INTELLIGENCE: WHAT ADVICE WOULD YOU GIVE TO A YOUNG FEMALE LOOKING TO WORK IN MEDIA/SALES/MARKETING?   

Media sales & marketing is an amazing opportunity for women! I have watched so many women not only grow but flourish in our industry –  and many have done so while balancing their family lives with their careers.   

Tangible: I would tell young females to follow a passion.  Following your passion and your beliefs will always serve you well.   Your belief creates your attitude.  Your attitude creates your actions.  Your actions create your habits.  And, your habits create your results.  So, always start with your why and your purpose.  That has an impact on everything else.  I believe in helping people, leading people. It is my why. I am driven to do what it takes to make that happen.  

Emotional: Be truthful in everything you do.  By being vulnerable through honesty, you are able to stay clear-minded. Being clear-minded will absolutely create your greatest work. 

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