Women’s History Month: Celebrating TEGNA’s Female Leaders with Danielle Jimenez, Director of Sales at KENS 5

At TEGNA, we are fortunate to have smart female leaders at all levels of our organization. For Women’s History Month, we’re celebrating some of them, starting with Danielle Jimenez, Director of Sales at KENS5.


Happy International Women’s Day! At TEGNA, we are fortunate to find good, smart female leaders at all levels of our organization. For Women’s History Month, we are celebrating some of our most fabulous female leaders, and this week, we’re starting by highlighting Danielle Jimenez, Director of Sales at KENS5.

Then: Talk about your career path, how you got to where you are today at TEGNA. 

During college, I interned for KENS 5’s local lifestyle show, Great Day SA. I was mesmerized by the energy at the station, I knew I had to work there. Upon graduating, I applied for a position as an Associate Morning News Producer. When I went to the interview, they told me the hours were overnight, M-F 1 am-10 am. That’s when I realized the news life wasn’t for me. The Executive Producer of Great Day SA introduced me to the sales department shortly thereafter, and I was hired as an Account Executive at KENS in 2007. In 2011, I moved over to the Graham Media station in San Antonio (as an AE) for about 5 years, before returning to KENS/ TEGNA as a Local Sales Manager in 2015. I was promoted to Director of Sales in 2018.

Now: What is your current role at TEGNA?  

I am the Director of Sales at KENS 5. Our team is responsible for cultivating comprehensive marketing campaigns to best meet the needs and goals of local, regional, and national businesses.

My Halo Moment: What was the most rewarding project you’ve worked on at TEGNA?  

The most rewarding project I’ve worked on is KENS Cares. KENS Cares is an annual effort designed to raise awareness of the needs of the local community and provide support to local non-profits. In 2018 our sales team worked to develop the partnership framework, re-launch, and activation of this community-focused franchise. This is a total station initiative and together with our sponsor, KENS has partnered with non-profits such as Communities in Schools, San Antonio Sports Foundation, and the San Antonio Food Bank.  Through toy, school supply, and food drives – we’ve worked with people all across our city to better serve the San Antonio community. It is empowering to witness and impact change in the local community. I am happy the KENS team is able to play a part in it.

Good Company: What does being in good company mean to you?  

To be in good company is to know that each interaction with a KENS 5/TEGNA team member consists of integrity and empathy. It’s a developed trust that your TEGNA team member has your best interest at the heart of every conversation and recommendation. Being in good company means creating and promoting an inclusive, positive, people-centric culture.

Note to Self: What advice would you give yourself looking back on earlier days in your career? 

Listening is key. You learn the most when you stop talking and start listening. Also, learn from every interaction and experience whether good or bad. Celebrate the wins and learn from the losses. The wins prove that it can be done, but it’s the mistakes/losses that set you up for success and where you find the most teachable moments. I read a quote that said, “Failure is delay, not defeat” and I love that. Mistakes are inevitable but turning the mistake into an opportunity to come back better is what ensures success in your personal and professional life.

Tangible & Emotional Intelligence: What advice would you give to a young female looking to work in media/sales/marketing?   

Tangible – Network! If you’re just starting the job search, connect with a mentor to gain insight into what a career in media entails. If you’ve just landed your first job in this industry (congrats!), time to network internally. Building a network of individuals in a similar role allows for best practice discussions, real-time situation analysis, and is also a great check-in for those “what would you do?” moments. Also, speak up. Don’t be afraid to find your voice and use it respectfully to offer constructive criticism and an alternate perspective.

Emotional – Increase self-awareness. Take the time to identify who you are, what you stand for, and potential strengths/areas of improvement. High self-awareness allows you to approach situations from a place of empathy first, even when an encounter is unfavorable. Learning how to manage your emotions can help you to differentiate between perceived vs. reality, become more amenable to feedback, and facilitates better decision-making.

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