You have a myriad of choices in media partners, but not all media companies are created equal.
TEGNA is one of the largest local media companies in the U.S. We are the parent company of 64 major network broadcast affiliates in 51 markets. As the parent company, we take a step back so our local brands can shine. We want our audiences to know it is their local neighbors at WFAA in Dallas, KUSA in Denver, KARE in Minneapolis, WKYC in Cleveland and so many others who deliver 24/7, high-quality news and information they can trust.
Our advertisers benefit substantially from that local connection as well as the reach and expertise of our affiliates. They also benefit from the scale TEGNA provides. Behind every one of our sales professionals in every office comes the good power of TEGNA. A power that arms our sales force with leading products, solutions, and technologies to serve our customers.
That power stems in part from TEGNA’s focus on good innovation. TEGNA was the first media company to offer local OTT advertising and the first to offer local attribution measurement. We have more experience in both areas than any other local media partner.
From a streaming perspective, we place client messages alongside premium, long-form, on-demand, and live streaming content on more than 125 branded networks. We provide access to advanced targeting and seamless integration, across brand-safe and fraud-free inventory. Powered by Premion, TEGNA’s streaming solution is best-in-class and TAG-Certified Against Fraud.
Premion is a great complement to the significant reach our linear and digital solutions offer. Our television affiliates reach 48 million homes or, 39 percent of all television households nationwide. Viewership of our digital content continues to rise in consumption, finishing 2020 with 69 million unduplicated average monthly visitors (source: Comscore), a 49 percent increase from 2019. With audience, location (geofencing), and search retargeting, TEGNA ensures our partners stay in the good company of their customers.
While reach and advanced targeting are critical, your marketing is only as good as the results you can measure. TEGNA Attribution measures the effectiveness of TV and OTT campaigns by connecting viewing behaviors to location and website visits and other key business metrics.
We are able to measure activity across 15 million homes in the U.S., one of the largest smart TV data sets in the industry. Having completed more than 4,000 attribution studies in 2020 alone, TEGNA Attribution is the most complete broadcast and OTT measurement solution available. This data, in tandem with our trained team of attribution specialists, gives brands the insights and recommendations they need to optimize TV and OTT media plans and to ensure dollars are making the biggest impact. For more about our attribution solution, please click here.
Our multiplatform offerings have driven good work and good outcomes. It’s one of the reasons TEGNA was selected as Broadcasting & Cable’s Multiplatform Broadcaster of the Year and honored with Cynopsis’ Outstanding Local Advertising Solution at the 2020 Ad Tech Awards.
At TEGNA, we are locally rooted, nationally amplified, and uniquely equipped to generate custom solutions that meet every brand challenge. Learn more about how we’ve helped clients across automotive, home services, non-profit and more.
It’s a good proposition, and it doesn’t stop there. Keeping our clients in good company means hiring the best talent. At TEGNA, we are highly selective when it comes to our sales professionals and heavily invest in their development so clients receive the best expertise, the best solutions, and the best service.
Don’t just take our word for it. Trey Russell, General Sales Manager, Sam Pack’s Five Star Ford Carrollton says, “TEGNA keeps me in good company with good people with good data, and most importantly, they deliver great results. TEGNA has helped my dealership become the top dealership in Dallas. TEGNA aligns with our dealership in so many good ways, and that’s what keeps us coming back.”
At the end of the day, good innovation is focused on driving your business and building your brand, but it means nothing if we don’t live up to our purpose of serving the greater good of our communities. When you partner with TEGNA, you’re investing in a mission-based company that gives back to the local communities where we live and work. To learn more about our approach to good works, please click here.
At TEGNA, we lead with good intentions and deliver great outcomes. We drive innovation to surface good data and share stories others don’t see. We deliver creative solutions to help brands and businesses thrive. And we appreciate the value of partnerships, achieving results together, and working in your best interest. If this sounds good, tell us a little more about you, and let’s put the power of good to work.